The drop in the sale price of the dollar has had an impact on the flight of consumers to El Paso.
With an exchange rate of around 18.10 pesos per dollar, Rogelio Ramos Guevara, president of the National Chamber of Commerce (Canaco), estimated that around 15 percent of local consumers have fled to shop on the other side. from the border
“If when the dollar is expensive they leave us, now imagine when it is cheap,” he said.
Clothing, groceries, footwear, and electronics are the items most purchased by Juarez residents in El Paso.
In addition, they also take advantage of the opportunity to load up on gasoline because, with the cheap dollar, prices are lower on the other side of the border, and in terms of quality, the one in El Paso is also better.
According to the Energy Regulatory Commission (CRE), in Ciudad Juárez the price of Magna gasoline is between 16.67 and 19.89 pesos per liter.
While the portal www.elpasogasprices.com shows that in the neighboring city the cheapest value is 2.99 dollars per gallon, which with an exchange rate of 18.10 pesos is equivalent to 14.31 pesos per liter, 2.35 pesos cheaper than the minimum in Juarez.
The maximum cost in El Paso is 3.79 dollars per gallon, which is equivalent to 18.14 pesos per liter, 1.74 pesos per liter less than here.
According to a study carried out by Canaco in 2019, for each Juarez citizen who crosses into El Paso to get gasoline, a leak of between 70 and 90 dollars is estimated, since people take the opportunity to buy other items in stores in that city.
Despite the fact that the dollar has lost value, the president of Canaco said that El Pasoans continue to receive visits, who come to this side of the border to consume, especially in restaurants and some services.
“It is stimulated when the dollar becomes more expensive, but in that sense we do not see any effects,” added Ramos Guevara.
