For the first time in more than 19 editions of the Cosmoprof North Americaone of the most important fairs in the world of the Colombian beauty industry, under the leadership of ProColombia in alliance with the Cali Chamber of Commerce and the Cosmetics Clusterwill have a share.
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This will have a stand that will bring together 18 national brands from different regions of the country, which were selected from an endless number of applicants, for having unique products on the market.
One of the ones that will go to the Las Vegas Convention Center, is RAIA Beautythe makeup brand from Cali that has already captivated millions of Colombians at Expo Belleza and has conquered the hearts of ProColombia executives.
This Colombian brand currently has three categories: lips, eyes and eyebrowswith a series of particularities that have made it unique in the market, one of which is that they have long-lasting and highly pigmented formulas, the development of bright colors that seek to highlight the face, and that they are all vegan and cruelty-free products.
The power of Colombian beauty
Behind this national company that seeks to demonstrate the power of the Colombian beauty industry around the world, was supported by the knowledge, capital and expertise of Krika Cosmetics and its CEO Camilo Zuluaga, who is one of the founders along with María Paula and Valentina García, renowned makeup artists who have studied at the Artist Makeup Academy in New York.
“We applied a couple of months ago and were selected by ProColombia thanks to the great support of the Cali Chamber of Commerce and in part to the support of Krika Cosmetics.which made it possible to demonstrate that this is a high-quality brand, that it has a history and a differential to be a potential exporter within the sector or that it is attractive to a market such as the United States,” said Zuluaga.
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According to the Institute of Foreign Trade, at the beginning of this year, Colombia was positioned as the fourth Latin American country that leads this market, with sales higher than US$11 trillion annually and which will have an estimated increase of 11.6% in the coming years.
“We are excited to be a part of Cosmoprof Las Vegas and have the opportunity to show the world the beauty and talent of Latina women through our products. This achievement is the result of our constant commitment to excellence and innovation in the cosmetics industry,” said María Paula García, co-founder of RAIA Beauty.
