At prices that are equal, or even cheaper than in supermarkets, organic sales are in free fall. The fault, according to the main interested parties, to a new way of consuming, among others.
On the stalls of this farmers’ market, organic vegetables at prices equal to or lower than supermarkets. “The mesclun, we are far below the salad in sachets that we can find, the radishes we said were the same price…“, lists Justine Bertoux, organic market gardener. “I bought some not long ago, I paid the same price“, says a customer who has just bought Swiss chard.
Aggressive advertising
However, despite the price and quality of the products, customers are no longer there. Orders for this market gardener have fallen by 30% since the Covid crisis. “People no longer consume in the same way. There has been a generalization of drives, very aggressive advertising of supermarkets on local and organic“, she explains. Competition is also felt in brands specializing in short circuits. Products that are also victims of a high-end image and therefore superfluous, in times of inflation.
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