The second quarter of the current fiscal year was “better than we expected,” commented CEO Tim Cook. Overall, revenue was 94.8 billion dollars, 3 percent lower than in the previous year. Industry observers had expected, however, at best 93 billion dollars. And while net profit fell from $25 billion to $24.2 billion, it was also significantly higher than expected.
Above all, the business with iPhones, which accounts for the largest share of Apple sales, went much better. In the run-up to this, only revenue of 48.8 billion dollars was forecast, but the balance sheets now stood at 51.3 billion dollars. The company has therefore succeeded in increasing sales volumes despite the difficult market environment. However, Apple does not make public exactly how many devices are sold.
A second stabilizer is the services area. Apple has been working for some time to become more independent from the volatile hardware sales and to open up the large installed base as a better source of income. With a turnover of 21 billion dollars, a new record was reached here.
Macs and iPads run mig
Things are not going so well with Macs at the moment. Here the company has to bow to the general market development: the entire sale of desktop PCs and notebooks is in decline. And it’s also harder to sell iPads than it was a while ago – which is also in line with expectations.
“We are pleased to report new service records and iPhone records for the March quarter, and our installed base of active devices to reach a new all-time high, despite the difficult macroeconomic environment,” said Cook. “We continue to invest for the long term and are guided by our values, including making great strides towards climate-neutral products and supply chains by 2030.”
- Apple exceeded expectations in sales and earnings
- iPhone sales increased despite difficult market environment
- Services division hits new record at $21 billion
- Macs and iPads are weak, but live up to expectations
- Investments in climate neutrality by 2030
- CEO Cook satisfied with results
- Apple total sales 3% lower than last year
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