in July 80% YoY
RR l Buenos Aires | August 7, 2023
Leave a comment
RELATED SUBJECTS: Argentina, Despegar, Miami, Paula Cristi, Uruguay
As expected and foreseen by the sector – even though there had been a contraction in demand due to the increase in the cost of products and services as well as the delay in VISAS – Miami has not stopped growing and leading the searches after the star soccer player Lio Messi was signed at Inter Miami.
This digital had already advanced it, as soon as the news broke, searches for the North American city increased and now also sales. (Take off: Messi triggered the searches to Miami)
Paula Cristi, General Manager of Despegar for Argentina and Uruguay, within the framework of the increase in searches for Miami after the incorporation of Messi to his new club said: “It is a fact that Argentine tourists choose Miami as one of their favorite destinations, and Messi’s arrival at his new club further encourages the passion to travel to this city. Statistics show that, during the second half of July, searches to Miami they grew 80% versus the same period in 2022″. He also detailed that those who travel to this city have an average stay of between 7 and 14 days.
To visit Miami, Despegar promotes its packages that include the flight, accommodation and often transfers and activities on the site. Plus, they’re more convenient than purchasing each service separately. The OTA also announces that all purchases earn points for Passport, Despegar’s exclusive program that allows you to earn points with each experience and then exchange them for more trips.
