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The point of sale, converted not only into a commercial showcase, but also into a promotional stage, shows the influence it has in the market.
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Costco has become a key distributor in brand communication.
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Several elements currently attract attention, including those that have to do with the value of Costco as a brand.
An entrepreneur discovered the product that she sells in a Costco store and the achievement accounts for the progress that her venture has to achieve sales.
The woman realized the fact and demonstrated how valuable the point of sale is not only for selling, but also for promotional actions, especially in video, which is the most popular content marketing format used among marketers, as warned by a study titled “The State of Content Marketing 2023”where 45 percent of marketers voted for this content format.
Entrepreneur and a unique promotion
With more than 260 thousand reproductions, Sarai’s (@saraisspreads, TikTok) showed a video where he discovers his product in a store Costco.
@saraisspreads One more goal achieved!! ??? #history #entrepreneur #women #costco #costcofinds #viral #motivation #inspiration #saraisspreads #fyp ♬ Home – HEEDS
The entrepreneur is responsible for a line of almond creams with superfoods and she said she was surprised to see her product displayed in one of the corridors for which he broke a small rule that exists in supermarket stores and price clubswhich prevents the consumer from opening products for consumption, so she decided to arrive with an uncovered bottle of her brand, to promote it on social networks.
Upon discovering the product, she even realized that it was being tested, so she was more surprised, considering the fact as a good opportunity for her 329-peso cream to be sold.
After reaching the shelf and discovering his product on display, he did not hesitate to try the cream with a piece of bread, with the container that he opened inside the store to promote it.
The reactions to the video did not wait and received comments such as that of Joan Maggiwho wrote to him “I went today to the one in Valle Oriente and saw an extremely fit taking two boats”. Even official accounts such as that of Club Atlético Morelia published:
“We urgently need to try it. Keep reaping success!” They said in their comment.
An entrepreneur broke an old rule to promote her product in Costco and the action tells us how the retail It continues to be not only a great sales space, but also a promotional one to achieve strategic sales actions.
We have already seen promotional actions that take place at the point of sale and we saw an interesting case in this regard with Capitol’s GYMthat in your account Facebook activated a post in which a young man is seen carrying a bar with weights, which is for sale at Bodega Aurrerá, apparently struggling to lift it.
The creative post ended up becoming the best promotional guideline for said gymnasium, but it showed that the point of sale is a scenario of great interest to project not only products for sale, but also to carry out promotional actions with which any aisle of a store it becomes stage
We have already seen what has been said with cases such as that of Japonesa (@japonesaeffy, TikTok), a store cashier Six that turns ordinary moments inside your store into a promotional and viral opportunity, since it became a post where he simply opens the place where he works in millions of reproductions within TikTok.
