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In the US, there were 123.8 million households with at least one operable television or monitor in 2022.
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It is estimated that more than 90 percent of Mexican households have access to open TV.
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It is one of the most used traditional media in the world.
Although the digital world has become one of the main media used by people, there are still some traditional formats that have a great impact when it comes to promoting something new. That was demonstrated in the American TV debut of the singer of corridos tumbados, Featherweight, who participated in the iconic Jimmy Fallon show.
Television continues to have an impact on people’s lives in the United States, and according to Nielsen data, during the 2022/2023 season, 123.8 million households had at least one operable television or monitor with the capacity of transmitting video through traditional means of antenna, cable box or satellite receiver or with a broadband connection.
These data mean how this traditional medium continues to be part of people’s daily lives, where in Mexico it is positioned as the country with the largest universe of viewers in the entire Spanish-speaking world.
According to data from the Statista Research Department, television is the second telecommunications service with the highest adoption rate in Mexico, and it is estimated that more than 90 percent of Mexican households have access to open TV.
Peso Pluma en The Tonight Show Jimmy Fallon
The presence of Mexican Hassan Emilio Kabande Laija, better known as Featherweight, made history this Friday after appearing on the Jimmy Fallon show, which is considered one of the most popular shows in the United States and the world.
Great stars of world music and cinema have participated in this TV program, leaving unforgettable moments that have gone viral on social networks and have even become trends.
This time it was the turn of the singer from Jalisco, who is known for leading the main platforms and music charts, such as Spotify and Billboard, who sang his hit ‘Ella baila sola’, a song that has already reached 77 million views on YouTube. . And it has not only become a trend in Mexico, since the corrido remains in the Top 50 of the platform and in the first places in Korea and Japan.
Featherweight performing “Ella Baila Sola” on Jimmy Fallon’s The Tonight Show. pic.twitter.com/A9vhaIXSov
— Featherweight (@WeightPlumaData) April 29, 2023
“Here, in her US television debut, performing the number one Latin song in the country, ‘Ella Baila Sola.’ A round of applause for Featherweight”, exclaimed Jimmy, visibly moved by the singer’s presence.
“Oh, come on! Thanks my friend! That’s how Featherweight does it,” Fallon yelled at the audience.
The artist’s presentation did not go under the table, since on social networks such as Twitter the artist’s name remains trending, from the thousands of tweets that it has generated for participating in the NBC production.
Let’s remember that it was on April 24, that the NBC production announced its presence for this Friday, April 28.
The artist continues to climb in the sector, since it should be remembered that a few weeks ago he was part of the Coachella 2023 festival poster.
And this is how the presence in the media continues to be a great promotional tool for everything that wants to advertise on a larger scale in the world, since from there it will become part of the trends in networks.
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