Executive producers Raj Kapoor, Ben Winston and Jesse Collins return for a fourth year, evolving the show from the first ceremony they produced, which required a complete reimagining of the Grammys due to COVID-19. In 2021, they had the idea of turning musicians into the audience when there could be no more guests, a concept that has influenced the Grammys ever since.
“For example, performers sit at tables near the proscenium to give the feeling that the musicians and the audience are having a really lovely evening together, Winston told The Associated Press. We’ve moved away from big, grandiose, massive theaters. with rows and rows and rows of people and we actually try to do a really beautiful, bespoke concert every year.
“There still won’t be close-ups of the musicians while the winners are read, because then people rewind the recording to see the disappointment on people’s faces, he said. We’ve changed that because it becomes too competitive. We’ve really tried to make it more competitive.” a loving room for the music community.
Some elements of the stage, such as the gramophone in the middle, will remain the same. I really like the idea of keeping elements from last year, but then changing key parts, he added.
Likewise, comedian Trevor Noah will host for the fourth time. There is no hesitation, there is never a setback. There are never any hiccups, Recording Academy CEO and President Harvey Mason Jr. said of his host’s return. He relates very well to artists and to the music community, I think, because he is a fan, an appreciator and a lover of music.
But what’s new in 2024 and what should viewers be on the lookout for? Here are five burning questions and their answers.
Women dominated the main categories, how will that translate to the Grammys?
Winston says best pop solo performance will likely be the first prize of the night, notable because all the nominees in the category are women.
Being equal throughout the program is actually dominated by women, she said.
“I’m very excited about the mix of talent we have, based on this year’s group of nominees, which has a very female skew,” Kapoor said. That’s something we’re really celebrating. It’s almost unprecedented.
Mason agrees, and attributes the inclusion of so many women to demographic changes at the Recording Academy.
“We have many great women nominated leading some of the general categories that resonate with the majority, which is a direct result of many of the changes we have been making at the Academy,” he added.
Last year, the organization announced that more than 2,400 music creators joined its voting body, of which 50% are people of African descent, 46% are under 40 years old and 37% are women.
What can we expect from the performances?
Winston indicated that there will be between 12 and 15 artists, depending on whether the in memoriam segment counts as one or three.
“He likes to put an arc through our show beyond just seeing performances on stage,” Mason said of Winston. It feels like teamwork at all times: each artist contributes their creative ideas; They have a creative director from their team who collaborates with a creative director from our team, so it’s this incredible mix of ideas to produce the final results that you see on television.
Will anything be different in 2024?
Winston detailed that, for some artists, his team has created short films to play prior to their live performances in order to tell the story of the artist’s year.
We are going to put the focus on them and on the importance of the moment the public is about to witness, he said, to provide useful context for the general public.
There are also three new categories at the 2024 Grammys, including the first prize for Best African Music Performance. Burna Boy, who is among the announced artists, is nominated in the category.
Kapoor also noted that this is the second consecutive year that the Grammys have collaborated with a visual artist for their design: this year it is digital art director Dave McLeod.
Will there be artificial intelligence?
Last year, the Recording Academy announced a series of changes to the Grammy Awards to reflect an evolving music industry. Of those newly instituted guidelines, those involving technological advances such as Artificial Intelligence (AI) led to headlines such as: Only human creators could win the music industry’s highest honor.
And I’m sure that how we treat AI next year will be different than how we treat it the year after that. Right now, the way our awards team works, there wouldn’t be any music that wouldn’t be eligible in any of the categories. Voters were able to vote with confidence that a check was carried out, Mason said.
Who could make history at the Grammys?
It’s impossible to predict, but there are certainly some strong contenders. If Taylor Swift takes home the award for album of the year, she would break the record as the artist with the most wins in the history of the category, with four.
And Hollywood Victoria Mont wins Best Traditional R&B Performance, her daughter Hazel Mont will become the youngest Grammy winner at 2 years old. Karol G could become the first female artist to win in the Best Urban Music Album category if she wins by Maana be beautiful. Jack Antonoff could tie Babyface as the producer with the most consecutive wins in the Producer of the Year, Non-Classical category, with a third win in 2024.
Kelly Clarkson could break the record for most wins in the Best Pop Vocal Album category if she wins her third trophy for her 2023 album Chemistry. Kendrick Lamar could extend his record in the Best Rap Performance category if he wins for the seventh time The Hillbillieson cancin with its first Baby Keem.
There are likely to be many more memorable moments, we’ll just have to wait and see.
FUENTE: AP
