Mondelez Germany
Bremen (ots)
- Mindful break in everyday life: conscious snacking slows down
- More than a snack: Snacks connect people
- Millennials and Gen Z in particular rely on sustainable snacks
As one of the world’s leading snacking companies, Mondelez International presents the results of the fourth “State of Snacking(TM)” study. Published annually in association with polling agency The Harris Poll, it complements Mondelez International’s in-depth, proprietary insights into snacking. It again examined consumer trends in the area of snacking in twelve countries, including Germany.
This year’s report shows that in our increasingly fast-moving world, eating snacks in this country is particularly popular as a conscious break. The so-called “mindful snacking” slows down and connects people. More than three quarters of those surveyed (68 percent) consciously take the time to snack mindfully. They like to do this with their loved ones: every second person (56 percent) enjoys a snack at least once a week with their family, partner or roommate. These snacking moments are playing an increasingly important role, as three out of four consumers (75 percent) confirm: “Today it is more important than ever to incorporate moments of pleasure into everyday life.”
Overall, the relevance of snacking continues to increase: 61 percent of people in Germany already eat a snack at least twice a day. The main reason for snacking is to reward and spoil oneself (81 percent) or to feel good (76 percent). In addition, more than half of respondents (55 percent) say they are looking for eco-friendly snacks, especially Millennials (1) (70 percent) and Gen Z (2) (67 percent).
“The results of the new ‘State of Snacking(TM)’ study show that our consumers are becoming more and more conscious about snacking,” says Livia Kolmitz, Head of Corporate Communications DACH at Mondelez International, summarizing the findings. “Snacks have a more far-reaching meaning than pure food intake or pure enjoyment. They can slow down, connect people and make us feel good – especially if they are sustainably produced. This is exactly where we come in with our ‘Snacking Made Right’ strategy and with our brands like Milka, Philadelphia, TUC or OREO we offer our consumers the right snack, for the right moment, made in the right way.”
Exciting findings of the study are:
- Mindful snacking: More than three quarters of consumers (68 percent) consciously take the time for “mindful snacking”. 51 percent say they take the time to portion out snacks before eating them, especially Gen Z (67 percent). 49 percent also say they check nutritional information on snacks before they buy them and feel more informed as a result (53 percent). When it comes to personal enjoyment, the top reasons for snacking are: to reward or pamper yourself (81 percent) and to feel good (76 percent).
- Snacks as a way to connect: Our world is becoming more and more digital. Snacking offers opportunities and occasions to meet physically and have a good time together. More than half (56 percent) say their household gets together at least once a week to enjoy a snack together. Snacks are also a common gesture of solidarity: every second person in Germany (50 percent) thinks that personalized snacks are a great gift, especially millennials (65 percent).
- There is a growing appetite for sustainability: When it comes to snacks, more and more people are opting for sustainable products: consumers are aware of the impact their shopping behavior has on the environment. More than half (55 percent) are looking for eco-friendly snacks, especially Gen Z (67 percent). The focus here is on packaging: 60 percent say that “sustainable packaging helps them enjoy their snack more”. Three in four say they prefer snacks with less plastic packaging (74 percent).
(1) Generation born in the early 1980s to mid 1990s
(2) Generation born in the mid-1990s to early 2010s
About the methodology:
The market research institute The Harris Poll conducted a representative online survey on behalf of Mondelez International from September 18 to October 17, 2022 among 3,530 respondents aged 18 and over in 12 countries, 255 of them in Germany. More information about the study can be found at: www.mondelezinternational.com/stateofsnacking
About Mondelez International
Mondelez International Inc. (NASDAQ: MDLZ) empowers people in more than 150 countries to snack the right way. In 2022, the company reported net sales of approximately US$31.5 billion and is a leading snacking company with popular brands such as Milka, Oreo, Philadelphia, TUC and Toblerone. With the “Snacking made Right” strategy, the company offers consumers the right snack for every occasion, at the right time, made in the right way. Because around the world, small meals and snacks are becoming more and more important in people’s everyday lives, which are becoming more and more flexible. This is also shown by the results of the “State of Snacking(TM)” study carried out by the market research institute The Harris Poll on behalf of Mondelez International. Further information here.
Mondelez International is included in the Standard & Poor’s 500 Index, the NASDAQ 100 and the Dow Jones Sustainability Index. Find out more about us at www.mondelezinternational.com or follow us on Twitter. The press portal for Germany, Austria and Switzerland can be found here: www.mynewsdesk.com/de/mondelez-germany
Press contact:
contact company
Jenny Linnemann
press secretary
Mondelez Deutschland Services GmbH & Co. KG
Konsul-Smidt-Strasse 21, 28217 Bremen
Phone: +49 (0) 421 – 377 064 08
E-Mail: [email protected]
contact brand
Tessa Wosgie
PR consulting
fischerAppelt, relations GmbH
Waterloohain 5, 22769 Hamburg
Phone: +49 (0) 40 – 899 699 313
E-Mail: [email protected]
Original content from: Mondelez Germany, transmitted by news aktuell
