• Studies like the titled “An animal in its home, a condition of human well-being?” they reveal what the consumer thinks of a pet.

  • The story behind this case warns us of how important entrepreneurship is today.

  • There are cases like that of a dog that accompanies its owner who sells Betterware in your sales.

A cat that supports its enterprising owner is an interesting story that reminds us of what attracts people to a companion animal.

In studies as “An animal in its home, a condition of human well-being?” It was deciphered that the reasons why people decided to adopt a pet were, the main one, because this 47 percent have always lived with pets and 46 percent because they like them and are interested in causes where the protection of these is sought. .

“In France, in 2021, almost half of the respondents stated that the fact that they have always had pets at home was the main reason for their decision to adopt one. Interest in the animal cause and general liking for animals was the second most mentioned reason by respondents”, he explained Statesman when analyzing it.

Cat accompanies entrepreneur

A cat accompanies an entrepreneur and the story has more than five million views (@yessylashes.sv, TikTok) in the material where we see the woman who applies eyelashes, accompanied by her cat, who puts “paws to work” with each client and begins to give them a kind of massage.

@yessylashes.svworking kitty

♬ sonido original – Yessy Cruz

The occurrence of the entrepreneur is testimony to what matters in consumption today, where generating links with consumers with the help of animals becomes a mission with more and more peculiarities, like the ones she has found Yessy Cruz in your account TikTok.

And it is that just by looking at the comments on her publication, we can understand how important pets are for people like “Aphrodite” who wrote: “I came to find a colleague ‘lashista‘ with cat and I go to touch up three times a week. I couldn’t stop kissing him.”

There have been various cases in which we have noticed how people’s pets adhere to new rules, which leads them to be beyond companion animals, on the contrary, they have demonstrated the expertise they have and that has even helped them to be figures of great public influence.

We made the case known when a neighbor from Colonia del Valle exhibited a vendor from the area, who is dedicated to marketing Betterware with a hallmark and that is that he is accompanied by his dog, “Oso”, who accompanies him everywhere.

The story drew attention because the Betterware salesman goes to his sales aboard a tricycle where his uniformed dog is riding, even with the brand logo. The occurrence has attracted attention because the venture skyrocketed due to the mentions made of the mascot, thereby demonstrating how important stories where a mascot ends up triggering interest in a service have become in the market.

There is no doubt that today important guidelines have been defined on what matters in being able to generate valuable actions in consumption and most importantly, what can be understood from this segment, where a resource is total and is the understanding of what matters to the audiences when they discover an entrepreneur accompanied by their pet and as Statista concludes in their analysis that we have cited, what matters is the interest that an animal generates in them and a general feeling of liking these small mammals.

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