What would happen if you stop recognizing footballers of your favorite team? What happens if the defender wears the striker’s number? If the left side change your name with the right side? What if the goalkeeper is someone you don’t know? Well, that confusion is the idea behind a brilliant campaign of the Racing Club of Avellaneda, in Argentina, to support the Alzheimer.
A campaign that seeks detect early symptoms of Alzheimer’s and support the cause worldwide; one more example that -sometimes- sport gives us valuable lessons off the pitch.
If they are not very familiar with the disease, it is worth telling them that one of the common symptoms of Alzheimer’s is confusing names and faces. “That’s why we made an entire stadium experience it firsthand”says the Racing Club in the emotional video of the awareness campaign.
Racing Club changes its names in support of Alzheimer’s
The campaign of Racing Club it was tremendous then —in order to represent what people with Alzheimer’s experience— with confused in the alignments, in the presentation, in the numbers and even in the faces of their players. Everything, to raise awareness of the difficulties that this disease can have.
It started from the hours before their meeting in the Argentine League contra Newell’s; when the team published their lineups.
We know that they do not locate all the players of Racing Club but see a quick example. Gabriel Hauche es rightmost —He played in Xolos and Toluca a few years ago, in case the name sounds familiar— and regularly wear number 7. In the campaign of Racing Club they presented it as goalieusing the number 21.
Another notorious detail, for example, is that Emiliano Insua es central defense and of course that does not use the number 11.
Are you beginning to notice the idea of the campaign? The best of this brilliant idea of Racing Club in support of Alzheimer the thing is they also got confused and changed the names for the people in the stadium.
Finally, after a while of entanglements, possible mistakes, complaints, insults and mockery from the fans, they went out on the field with an explanation. “Confusing people is a clear symptom of Alzheimer’s,” said the banner that the Racing Club carried during the pre-match photos.
Watch the video posted by Racing Club about his Alzheimer’s campaign and how, in a matter of minutes, they had their entire stadium confused for changing their names.
In short, if anything, it should be mentioned that this brilliant idea of social support in football not only arose from the Argentina Racing Club.
It is a campaign to support Alzheimer’s promoted by the creative agency Republica has together with an association called ALMA (Association to Fight Alzheimer’s Disease) in Argentina.
“The repercussions were phenomenal”said the organizers… and of course, look at us: we are talking about this campaign all over the world.
