In the race for artificial intelligence, Google boss Sundar Pichai has spoken out in favor of legal guidelines for the new technologies. In particular, he referred to the possibility of creating deepfake videos in which real people can be depicted in a deceptively real way. “There must be consequences for the production of deepfake videos that harm society,” Pichai said in an interview on CBS’ 60 Minutes.
Experts have long warned of the danger of deception with the help of generative artificial intelligence (AI), which can produce text, images or videos. Such concerns were recently reinforced, for example, by an artificially generated photo of the Pope and a series of images generated by AI of an alleged arrest of ex-US President Donald Trump.
The software generates its own content based on massive amounts of information that it has processed for training. With text, for example, programs like ChatGPT guess word for word how a sentence should continue. One consequence of the principle is currently that they can sometimes output completely incorrect information – without this being recognizable to the user.
society unprepared
“Anyone who’s worked with AI for a while comes to the realization that it’s so different and so pervasive that we need societal rules to think about how to adapt,” Pichai said. One does not want to bring any technology into the public domain for which society is not prepared.
The current AI race among the big tech players was triggered by the release of ChatGPT by the start-up OpenAI at the end of last year. Google has been working on various software with artificial intelligence for years, but has repeatedly hesitated to make it publicly available, citing social responsibility. In the meantime, a pact between OpenAI and Google’s rival Microsoft is putting the Internet giant under pressure.
