“ANDWe are at an exciting inflection point,” said Sundar Pichai, CEO of Alphabet, which owns Google, at a conference where he announced plans to “reimagine all products, including search.”

As planned, more AI technology will come to Google’s Gmail with a “Help Me Write” option that will produce long responses to emails in seconds, and a photo tool called “Magic Editor” to automatically correct images.

Plans call for the AI ​​transition to proceed cautiously with the search engine that serves as Google’s crown jewel.

Google’s new strategy to mix AI into search results will involve integrating conversations into results and showing information in a more “personal and human” way.

The change to the way Google’s search engine works comes three months after Microsoft’s Bing search engine began exploring technology similar to the one that powers the artificially intelligent chatbot ChatGPT, and is already testing its own chatbot called Bard. .

That product, powered by a technology called generative AI that also powers ChatGPT, is only available to people accepted on a waitlist, but Google announced today that Bard will be available to anyone interested in over 180 countries and that it will start with Japanese and Korean before adding 40 more languages.

Google’s search engine, which for the past 20 years has been used to search for information on the internet, serves as the backbone of a digital advertising empire that has generated more than $220 billion (200.4 billion euros) in revenue in 2022.

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