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The case contrasts with stories of employees of stores such as Cartier, who have shown their year-end benefits, which they obtain from the brand.
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Gucci is considered by Brand Finance as one of the most valuable apparel brands in the world.
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Studies such as “Consumer perceptions and satisfaction metrics” account for the benefits that companies give their newly hired employees, beyond a welcome kit.
A employee of Gucci made its debut and dismissed as an employee of the Italian brand, when she showed her kit of welcoming to the company, but did not read the terms and conditions of his recently signed contract, regarding social networks.
He kit welcome is one of the many benefits that good companies offer their employees as part of the benefits they seek in their job search, as measured by the study “Consumer perceptions and satisfaction metrics”.
Within this document it is noted that the main benefit sought by 80 percent of employees looking for a job is health insurance; 44 percent look for benefits such as retirement savings provided by their employers and 39 percent look for vacation benefits.
Gucci employee and her “farewell” kit
Many employees are greeted on their first day at work with a thermos, a plastic water container, or even nothing, but Moradi (@moradi.mp4, TikTok) showed nearly nine million people who have viewed his video, which Gucci hands out to its employees on their first day.
@moradi.mp4 Should I just keep the bag and ghost #gucci ♬ Gucci Gang – Lil Pump
@moradi.mp4 so maybe read the social media guidelines when you get hired or dont because I hated the job anyway ?? #gucci #fired #yolo #icecream #guccigan ♬ original sound – summer
As part of kit welcome he got three shirts, two pants and two type cases blazer. Among the welcome accessories they gave her were a bag, a belt and four pairs of socks. All products Gucci.
Within the footwear that was given to him, he obtained a pair of tennis shoes and a pair of shoes. Everything was going well in views of his video, where he even modeled his welcome kit that the Italian brand gave him for starting to work in one of its stores, but the problem came when he received the dismissal notice, because he did not read the clauses on social networks, where it is apparently prohibited to show what the brand gives its employees when they start working for the company, which is striking because in this medium we have published stories such as that of an employee of Cartier who revealed the gin gift of the year that the brand gave to its employees (and consisted of a bracelet Love).
The case of this Gucci employee who revealed her welcome kit reminds us of cases of content creators who have drawn attention because they have lost their jobs, because it is revealed that they not only work in their traditional vacancies, but also create content for platforms like OnlyFans.
We saw the above with Jaelyn, a nurse who worked in an agency that provided the service of these employees for the care of patients and older adults.
Jaelyn made a video that she later deleted, in which she confessed to TikTok that because agency employees saw her videos that she posted on OnlyFans, she was fired.
At 22 years old and working as a nurse and paid content creator, having lost her job became a case of how talent management has a negative impact on people who work in traditional jobs and diversify their work with platforms like those of paid content creation
These options fail to be adopted by companies and income diversification becomes a very important problem, since it limits employees to carry out activities that harm their public image.
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