Advertising is everywhere and Google is always betting on it! Without warning, the Mountain View company deploys ads when you search for an application on the Play Store. The company does not use the term ads but speaks of an “organic discovery feature”.
The Play Store is very popular with owners of Android devices despite malware that escapes Google’s vigilance. Like any good online store, it allows you to download millions of applications. Except that for the first time, the Mountain View company adds advertising when you search for an app. However, the company specifies that it is a “ organic discovery feature ».
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Advertisements displayed as suggestions on the Play Store
Google now shows ads when looking for an app in the Play Store. Nothing new, the Mountain View company has been preparing this change since last winter, but this time it’s concrete.
For the company, it is a “ organic overdraft feature » not to pronounce the bad word of ” advertising “. Google justifies that these applications present “ important updates, current events or offers that may be of interest to users.
In practice, it is obviously paid advertisements. Even if indeed, organic suggestions “slip among these applications highlighted by the Play Store. The good news is that these apps also display the name of the publisher, the number of installations and the rating in the Play Store.
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What does Google say about these ads on the Play Store?
As surprising as it may seem, if Google has already specified that it is a “ organic discovery feature », no press release was made on this subject. The Mountain View company did not announce the display of these advertisements and no spokesperson spoke in the media to comment on this news.
It is worth remembering that Google lives mainly from advertisements, it is not surprising that its Play Store now displays them without even warning users. Remember that on Android, there are alternative stores if you do not want to be advertised.
Source : Android Headlines
