The Christmas It cannot go unnoticed by businesses that put all their efforts to stand out and strengthen themselves before one of the most anticipated dates on the business calendar. In that way, the Entrepreneurs see the need to implement innovative actions that allow them to take advantage of this campaign despite the national crisis.
In this context, Renzo León – Velarde, general manager of Peru Invoicein an interview for infobaegave the guidelines that Peruvian entrepreneurs must take to be successful during this Christmas campaign.
Thus, the business expert said that entrepreneurs should implement variants of the way of doing business, for example, the use of technological tools is a great sales driver during the Christmas campaign.
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Likewise, León-Velarde pointed out that entrepreneurs, in order to reinforce and position their end-of-year campaigns, must look for creative ways to sell their products through promotions and offers.
“Seek to differentiate their products through packs, promotions and offers of future value. For example, the return of part of the purchase as a discount for purchases in January. Again, technological tools such as social networks or mobile wallets will speed up the campaign”, indicated the specialist.
The executive of Peru Invoice estimated that the year-end campaign could represent 50% of total sales for the year, which is why businesses must be in constant innovation to offer their products and services.
Digital tools are an ally for entrepreneurs. That is why the executive of Perú Factura maintained that technology allows the entrepreneur to be free from his physical location and giving him the possibility of simultaneous sales, where the product rules and not the location or the size of the company.
“Perú Factura joins the technological boom, closing the transaction formally, in addition to allowing the entrepreneur to have information on their sales, history, detail by customer, by date, etc., monitoring that allows them to know their business in depth” commented Leon Velarde.
1. Adapt your content to the festivity: The best way to boost sales at Christmas is to focus all messages and services on this date. From the decoration of the premises to the packaging of the product counts. These resources will create a Christmas atmosphere and will make your clients feel special and that you transmit the illusion and magic of these holidays to them. This will allow your purchases to have a better experience and keep them coming back for many more.
2. Provide promotions: During these dates, most people exponentially increase their purchases and therefore look for the best options and the best prices. Generating special promotions or discounts will considerably increase your sales. You can include 2×1 or half price on products. In addition, you can give vouchers with benefits if a certain purchase amount is exceeded.
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3. Bet on social networks: A great strategy to increase sales during the season is to strengthen an advertising campaign on your social networks. Since they are mass communication channels, they become an excellent platform and the perfect ally to expose your brand and show it to different audiences. It is recommended to update the networks with their own content, promotions and Christmas themes.
4. It incorporates different types of payment: The use of digital wallets is one of the basic tools in business today. It is essential to consider digital payment channels. Applications such as Plin or Yape allow both the client and the entrepreneur to generate a simpler, more agile and cutting-edge payment transaction. It is important to have a QR code visible to customers to avoid complications in payment.
5. Digitize your business: In this campaign, having a digitization system will not only allow your business to be formal and regular, but it will also allow you to control inventory and sales, where it will provide frequent service reports and organize a complete database, which directly maintain contact with your customers.
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