In the Google search, no stone should be left unturned

As of the end of last year ChatGPT was released to the public, shrieked at Google die alarm bells. The one with artificial intelligence (AI) operated Chatbot can answer all kinds of questions and be helpful in everyday life.

It quickly became clear that ChatGPT could have what it takes to be the search engine leader Google in distress bring to. Now Google wants to follow suit and completely revise its online search and thus stand up to the clever chatbot.

Billions are at stake for Google

Microsoft already has ChatGPT in his Bing search integrated and caused quite a stir. Samsung have therefore already considered at the default search engine to rely on Bing instead of Google in the in-house browser.

Got that on Google panic reactions caused, writes the New York Times. Because for the tech company there are around 3 billion dollars annual revenue at stake. A similar contract with Apple and his Safari-Browser must also be renegotiated this year. According to the New York Times, it depends on estimated 20 billion dollars.

Google is now going on the offensive and will do the same Artificial intelligence features and chatbotartige Features into his search, the report said. The search engine operator wants to convince the management of Samsung and Apple to continue to rely on Google.

First AI function coming soon

In a first step, the Google search as part of the project “Magi” will be significantly more personalized than is currently the case. The first innovations from this project are to be presented next month at the Developer-Conference Google I/O to be introduced.

Then they should Google users in the USA be made available before the new AI features are gradually distributed to more and more Google users.

Completely overhaul Google search

At the end of the Magi project, a completely new search based on artificial intelligence, personalization and human-like conversations. Google already has a preview of this with its Chatbot “Bard” delivered, which, however, was not completely convincing.

Google imagines the online search of the future as if you would use a wise person a helpful conversation lead, writes the New York Times. It is still unclear when such a search engine should be available to everyone. But it should a few more years take time, says the report.