He Inai has a problem of communication and brand recognition, of branding. This problem has negatively impacted its image as an indispensable public body of the democratic life, defender of the constitutional rights of access to information and protection of personal data, and today contributes to his paralysis due to the lack of a quorum for decision-making. This paralysis will affect civil liberties and the moral patrimony of the people.
In a country governed by initials and acronyms, the Inai It has been one more in an endless catalogue. Sometimes it seems that Inai not even God knows. That is why they connect among the electorate phrases like “Inai is useless” and “It would be better if it did not exist because we save a billion”. Little or poorly communicated the functions, benefits and results of the Inai, as well as its scope and limitations. Communication is essential to avoid false expectations. And it is done with deeds and words.
Impunity is not the responsibility of Inai, but of an institutional design that feeds it and of uses and customs that persecute it. Whoever thinks otherwise is misinformed, underinformed, or wants to screw around.
If the “ideal world” suggested by President López Obrador and his Secretary of the Interior, Adán Augusto López, of have no quorum at Inai at least until September, we are all going to lose out.
He Inai is an institution with improvement areas, weaknesses and defects (I am a fan for pointing them out), but above stumbling it is crucial to guarantee the exercise of freedoms.
Abstractions do not summon crowds. It is difficult to get the empathy of a citizen who is under pressure for a thousand urgent things and then try to add him to the cause of “access to public information” or “protection of personal data”.
A 2019 survey by the public statistics office (Inegi) showed that when talking about personal data, citizens think first of the defense of commercial consumers (prophecy) or in the financial consumer ombudsman (driving) as protection and defense authorities rather than in the Inai. The recognition of INAI as the office specialized in data protection went from 10.1% in 2015 to 3.5% in 2019result of deficiencies in communication and marketing.
The abstractions that give life to the Inai are difficult to verify in such a concrete way as, for example, the defense of the vote and the fight against electoral fraud, concerns that motivate the defense of the INE in a society that wrote a manual of tricks and tricks to steal elections and monopolize positions of popular election.
The defense of the vote is an idea that penetrates the national DNA, exceeds citizen opinion about the people who run the INE and gain followers with little effort.
The transparency and the personal informationon the other hand, have a muddy path to become objects of citizen desire.
Corruption is also a national characteristic but with a very different solution to the electoral problem. Transparency is essential to combat corruption, but it is not the only ingredient to punish and reduce it. Fighting corruption requires an unwavering commitment to accountability and punishment of offenders, scarce in a rule of law at the service of the impunity pact of politicians, businessmen and other crime professionals who control judges and public ministries.
It is not easy to communicate the importance that the Inai in the journalistic investigation on The White House of Enrique Peña Nieto and Angélica Rivera or in the revelations about the so-called Master swindlerespecially when there are no big shots in the boat. Nor is it easy to communicate that the INAI is not responsible for sanctioning corruptionbut to make it easier for complaints about denials of information to become real access to public documents proving corruption.
The “ideal world” of the president on the Inai It is dangerous for the exercise of rights and freedoms, but we are here to a large extent due to the lack of recognition of the Inai among citizens as a necessary body for public life. It is time to change your communication and marketing, to win hearts and minds with deeds and words, and to build the social reputation of indispensability that Inai carries intrinsically.
