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Japanese advertising company gears up for mass adoption of the metaverse.
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Meta Platforms, partnered with 3D and AR startup to launch 3D ads on Facebook and Instagram.
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AI could surpass the $300 billion mark in the market by 2025.
The Japanese company CyberAgent seeks to present advertisements advertising to another level with the help of AIthese stand out for being truly futuristic as well as entering the world of metaversethey would also be personalized with 3D avatars
It is well known that Japan It is the main country where the technologybecause it is said that it is 5 years ahead in this sector, so that the news that currently arises, we could see them reflected in a few years.
Technology in 2023
For this 2023, the main trends technological that will be of great help for some companies and business models, in addition to being of great help to optimize certain processes, in this the use of the AIthe metaversethe robotics the immersive experience, virtual reality and augmented reality, the GPT Chat among others more.
The AI It is one of the technological areas with the greatest economic projection both in the short and medium term, since according to a Statista study, its market value could exceed the barrier of 300 billion dollars by 2025.
Today, the world virtual is already a reality and figure notably in the world of internet and entertainment, proof of this is that there is a wide variety of influencers virtualas well as musical groups created with the AI. Several brands have even decided to create their own virtual influencer with the help of AI in order to promote their brand, such is the case of Sam, the influence virtual samsung in Latin America, present in the company’s social channels and also in the Metaverse.
Japan Prepares Futuristic 3D Ads Designed With AI
According to a report from the Japanese portal “nikkei“, the company CyberAgent, specialized in the AI is preparing personalized ads with 3D avatars.
The main idea of this is to create creative ads with avatars based on celebritiesFor this, it is necessary to have the image rights of the famous person, in addition to the biometric data to build a 3D avatar with these physical features. Full-scale production is expected to start within a year.
Japan’s CyberAgent Preps for Mainstream Metaverse Adoption with 3D Ads pic.twitter.com/As55fv8aG1
– Gadgets & Tech (@Gadgets2023) January 30, 2023
This would not be the first time CyberAgent use the AI to produce advertisements, as the company has been using such technology to generate banner ads with designs and slogans intended to appeal to each member of the audience, however, it has been decided that it is time to use the technology for videos as well, anticipating the services of the metaverse.
AI is really involved in this, since relevant information is used, such as the type of website, in addition to the characteristics of each viewer.
The video ads will feature 3D avatars of top celebrities with their features tailored to each individual viewer. Notably CyberAgent It would not be the first company to target metaverse advertising with 3D ads, since in March 2022, the conglomerate Meta Platforms, partnered with US-based 3D and AR startup. Window to launch 3D ads on Facebook and Instagram.
Initially, ads are intended to be projected by humans, but in the future, CyberAgent hopes to fully automate video production, the company’s goal being for AI-generated content to improve ad effectiveness.
As for the commercials of CyberAgentwhen your AI create one, generate 30 to 40 versions, depending on the type of audience. In three months, present up to 70 thousand ads which, according to the fact that they are twice as effective as the advertisements of banner standard to win customers.
To do this, the company has approximately 120 engineers who have developed generative artificial intelligence programs that can create human-like conversations in a manner similar to ChatGPT that has given a lot to talk about in recent days, since several companies have adopted this intelligence.
Obviously, the technology is evolving and with that modifying the traditional way of doing things, because normally, when starting a new campaign, celebrities have to go to a studio to record the necessary shots and thus create a video ad, this at any time. moment could become a thing of the past, because with the AIit will not be necessary for the person to bother filming, since their information to record will be complete with the help of technology.
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