Some find the photos sharp, others criticize more sharply…
The new lingerie advertising campaign by Heidi Klum (49) and her daughter Leni (19) are heating up – again!
Criticism rained down last year when mother and daughter posed in sexy underwear for the Italian lingerie brand “Intimissimi”. Now the mother-daughter team has followed up with a new campaign for the spring collection.
Reason enough for the British “ Daily Mail“-author Samantha Brick (52) to shoot sharply against the top model mom. Brick is tough in her column: “Heidi Klum has clearly lost touch with her moral mom compass!”
Already in the lingerie campaign shortly before Christmas, many saw red and criticized the hot photos of the mother-daughter team
According to the columnist, Klum is “monetizing” her “motherhood” with another “creepy and cheesy” lingerie campaign starring her daughter Leni.
Brick isn’t surprised that the America’s Got Talent host has “put her boobs and butt” in the Italian lingerie giant’s expensive underwear yet again. For her, however, it is inexplicable why her “teenage daughter in the same outfit” is back in the game.
Out and about in vinyl, leather and leo: Mother Heidi and daughter Leni also like to wear a partner look on the red carpet
The sharp-tongued journalist wonders “what on earth were the ad gurus thinking behind this campaign”. And notes: The currency that counts most these days is Instagram followers! And Heidi Klum (10 million followers) and her daughter (1.7 followers) would have more than enough of that. Jackpot for the lingerie brand!
You can sometimes cross the border and “monetize your own motherhood” – that is, to make money in a tough way.
By the way: Heidi Klum just celebrated reaching 10 million Instagram followers – by eating cake from her crotch!
British columnist Brick doesn’t think the current lace lingerie campaign is great, but rather shabby. For her, the message behind these revealing advertising photos is: celebrities like Heidi “obviously don’t care how they earn their money. If that includes selling their own flesh and blood too? No problem!”
And it’s not like Heidi Klum has trouble “paying her bills.” According to Celebrity Net Worth, Klum is worth $160 million!
This top lingerie campaign last October by Heidi Klum and her teenage daughter Leni caused a stir
Says Samantha Brick, “A quick glance at the ad shows a very vulnerable and awkward-looking 19-year-old dressed in lingerie that better suits the sturdy frame of a middle-aged woman.” ‘ and ‘glittery lace panties’, she asks.
For her famous mother, Victoria’s Secret model Heidi Klum, it is the order of the day to undress: “The woman has practically lived in her underwear for decades! Good for you. If SHE wants to make money with it, then fine.”
And further: “Heidi may think she looks hot, but she looks less like a MILF (Mother I’d Like to Fuck, Anm. d. Red.) but more like it’s nearing the end of its sexy sell-by date!”
Is Leni Klum too young to assess the impact of a lingerie campaign?
It’s nothing new for mothers to realize that there’s real money to be made from their daughters’ flesh. Even before there were “supermodels” and “influencers,” celebrity moms would have recognized this.
Samantha Brick also takes a swipe at other model moms: “How many model moms have used their daughters’ looks and enviable youth to boost their faltering careers? Think of Jerry Hall and her younger daughters. Cindy Crawford has been doing the same with her daughter Kaia Gerber for years. These women shamelessly use their children to keep themselves relevant.”
For Brick, Heidi Klum’s “shabby, kitschy campaign” has “little to do with the sale of underwear” but much more with “an astute, tough businesswoman who earns money on the backs of her marriageable offspring”.
