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As part of this change, LG He has realized how important it has become to understand the brand equity of technology companies.
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The animated logo has become a transcendental opportunity for brands to innovate in consumption, especially electronics.
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Said case of LG has established a very important work case and it is the one that has to do with graphic innovation.
LG premiere logo and as part of this commitment, the brand is made of visual resources that remind us of the importance of digital media and the ability of brands to adapt to the market.
LG established With these changes in value actions, which have managed to escalate in the interest of the brand identity.
Next to LG Important activities have been imposed that have revealed a key aspect in the market and that is the ability of brands to better involve the consumer.
Given this background, what remains for brands is to consolidate in the market and follow visual resources that have impacted consumption before the consumer.
LG changes logo
LG It has a renewed animated logo and it is a bet with which they increase the digitization of their products, with visual identities that have scaled for a very important reason and that is that today the consumer increasingly turns to digital points to discover brands.
LG Electronics launches new brand identity that includes an animated logo: ? pic.twitter.com/yVewnYJKC5
— Raúl Ramírez.eth (@isopixel) April 13, 2023
This digital exercise has even strengthened commercial strategies such as Direct to Consumer, which has become a key guideline for pure players, businesses that have their sales ecosystem entirely on the Internet and where they have consolidated visual practices such as animated logos.
With this, the case of LG Electronics It demonstrates how important consumption motivated by visual resources has become, such as those that have to do with being close to the new generations, with a visual strategy that allows values to be brought to users around the world.
“This new layer allows the logo to receive customers with a smile or move to the rhythm of music on digital platforms,” he justified. LG when presenting its visual line, with a new corporate color palette updating the LG Red for a red one whose hue is lighter and is called LG Ative Red.
Within this visual ecosystem we see the famous slogan of Life’s Good, Therefore, it will be used more in the packaging of products to transmit virality, warmth and closeness with the consumer.
Just like LG changed its logo, Pull&Bear has done the same with its logo in an update that draws attention because it shows us the steps the apparel takes to stay relevant.
The changes that it made united The Pull with the connector &, obviously thickened, and Bear, leaving behind the minimalism of its previous logo and betting with this change on adjustments in the graphic composition of the brands, where resources such as the logo, packaging and elements that accompany these changes.
In the case of Pull&Bear, the change that has already been launched in recently opened points of sale, such as the store that reopened on Gran Vía, is the digitization of spaces and an interesting commitment to achieving products that are obtained through experience, to avoid mistakes such as those made by Tropicana, when the brand renewed its design and image, ending up as a bad commercial bet, which forced it to return to its old visual identity.
The change in the logo is a bet that we see more and more present in brands, with their commitment to conquer the interest of consumers under the promise that their renewed images offer.
