news current Academy
Hamburg (ots)
Some specifically seek to appear in front of the camera, while others shy away from every microphone and spotlight. But how does an appearance in the media succeed? How can you actively help shape media contact – even if the questions are funny or uncomfortable? How do you conduct a conversation with journalists confidently and at the same time sympathetically? Media and interview professional Dr. Kathrin Prüfig specifically prepares you for this.
With media training and targeted exercises for a good and effective appearance
No matter whether you want more active media presence or whether you simply cannot avoid it in your role as managing director, board member, CEO or expert: good preparation is what counts! It provides security and sovereignty and helps to convey one’s own specialist knowledge or the role as an expert or industry representative in a convincing manner.
But how does an appearance in the media succeed? How can you actively help shape media contact – even if the questions are funny or uncomfortable? How do you conduct a conversation with journalists confidently and at the same time sympathetically? How do you specifically prepare for this?
This training provides answers. dr Kathrin Prüfig accompanies you on the way from optimal preparation to a successful interview, background discussion or talk show appearance.
Program:
- What is the role of journalists – and what opportunities are derived from this?
- Efficient content preparation with the MessagesTree®
- Ingredients of good communication: Important aspects in storytelling for journalists
- Parachutes for Difficult Conversations: Strategies for Dealing with Unexpected Questions
- Training and practical exercises: Variants of interviews in front of microphone and camera (recorded, live / face-to-face and virtual)
- Strategies for appearances in various formats (e.g. statement, interview, background discussion, talk show)
- Tips for facial expressions, body language, outfit and make-up
The training takes place in small groups of four to a maximum of six people. This group size enables a large number of practical exercises with subsequent video analysis and feedback. The trainer is journalistically prepared for your topics and has mastered the repertoire from gentle, informative to critical interviews.
The speaker Dr. Katrin Prüfig has worked as a journalist, reporter and moderator for almost three decades – and since 2002 as a communication and media trainer at home and abroad. She has been a “Certified Media Trainer (SHB)” since 2015 and is therefore one of only a few certified media trainers in Germany. In 2020, she supplemented her studies in communication with a master’s degree in neuroscience. Until 2014, the dedicated journalist moderated the daily news on ARD and Tagesschau 24 and stood in front of the camera for the business magazines “markt” and “Plusminus”. Her book on the subject: Media Training Workbook, published in 2018 by Verlag Schäffer-Poeschl.
Key data:
- Duration: Depending on the size of the group and the desired training format, 0.5 days, 1 day or 1.5 days, face-to-face, digital – or as a mixed form with analogue and digital practical exercises.
- Costs for preparation and implementation: depending on the agreed duration, special features and individual adjustment needs. On request we will be happy to make you an offer.
- Appointment upon agreement
- Execution: by arrangement in our rooms, in external locations or at your company
More information about the news aktuell Academy: https://www.newsaktuell.de/academy/
Press contact:
Contact person for inquiries and a concrete offer:
Marcus Heumann, Head of the news aktuell Academy
[email protected]
Telephone: +49 40 / 4113 32845
Original content from: news aktuell Academy, transmitted by news aktuell
