MIAMI.- In a context where Twitter, for some time in the hands of Elon Musk, generates controversy for its policies and algorithm, Threads arrives, its new competition. This threatening application belongs to Meta, the company that in turn owns Facebook, Instagram and WhatsApp.
Threads is connected to Instagram and already appeared on the Apple App Store for users to sign up and download it this Thursday, July 6, when it will be released.
How Threads works
The app, from what has been announced, appears to work much like Twitter, in that it puts the focus on public conversations. For added appeal, users will be able to follow people they already follow on Instagram.
Why it could spell the end for Twitter
Although Twitter has been on the market for a considerable time, several technology gurus predict that with this application the end may come for Twitter, which has been experiencing problems since it Elon Musk bought it last year, and radically changed the service, by modifying the algorithm of the social platform. So those who don’t subscribe to Musk’s imposed blue check succumb to invisibility. This has affected opinion leaders such as journalists, activists and spokespersons who found their niche on Twitter and organically gained thousands of followers.
Also, under the “Musk empire”, they removed content moderation rules that prohibit certain types of tweets and the process of verification confirming identity of the users.
Experts such as Lou Paskalis, founder and CEO of AJL Advisory, a marketing and advertising technology strategy company, have spoken out about Musk’s management:
For more controversy, this past weekend, Musk imposed limits on the number of tweets its users can read when they use the application and justified it, appealing to data protection because “other companies take Twitter data in a process called scraping”.
In no way did the response satisfy the users, much less when in practice they received messages from the platform stating that they had reached their “quota limit”.
Musk and Zuckerberg, an epic battle
Beyond the historic competitions between Facebook and Twitter, which began long before Musk took control of the latter, now the confrontation has gone to a more personal level since it became known – through an announcement by Dana White, president of the franchise sports UFC- what Zuckerberg and Musk could face each other in the ring. in a mixed martial arts match. Users of social networks remain attentive to the development of this “reality”.
