The sales success that has positioned it in the top ten within the Mexican market, encouraged the British-Chinese automaker, MG to take the brand’s first step towards electric mobility, by presenting its first plug-in hybrid SUV, the MG eHS.
MG “did not wait to see what time the Mexican automotive environment generates opportunities to go further,” said Daniel Nava, vice president of MG Motor Mexicowho said he is looking to sell 1,000 units of the eHS.
In interview with the Economistthe vice president of MG México commented that in the short term there is no intention to install a plant in Mexico, and although it is a decision of its parent SAIC, it will be done when the industry demands it.
“(In Mexico) we are the representatives in North America, but if we want to grow volume we have to attack important markets in the world. We have a large market as a neighbor and when we want to attack that market, investment will come, but it is a solid and stable medium- and long-term strategy, which will not only supply the national market and many decisions must be made, which are not necessarily taken in the country but with a global vision to supply many markets”, he explained.
MG in Mexico wants to remain a change agent and proactive, and now, it aspires to increase the sales market in the SUV segment from 30% that it owns to 38%, “there is an opportunity and we will seek to improve MG’s presence in the Type C SUVs”, commented Daniel Nava.
“We will do it with new technologies and one thing that characterizes us is that we do not wait for the client, but rather that we are going to create conditions for the acquisition with very competitive and electric products, a system focused on electric mobility,” added the manager.
During the presentation of three SUV launches (RX5, the second generation HS and the plug-in eHS), the vice president of MG reaffirmed the commitment to increase the presence in the Mexican market that currently represents 4.1% in the first quarter from 2023 to go to 5.5 percent.
“The presentation of the plug-in hybrid is the brand’s approach to electric mobility, we are excited to give customers 100% electric in the city for the large battery, or gasoline and that gives flexibility and that will reinforce how it behaves the brand because new models are coming”, he commented.
The Chinese brand occupies the 8th place in the commercialization of light vehicles in Mexico, he maintained that “we no longer have a supply issue that worries us and we can cover the market demand according to how it occurs”, with immediate deliveries.
