Given a better positioning of women in the economic activity of the country, this is also reflected in the housing searchsince signature data Flat.mx indicate that 48% of the users who come to their site in search of a home are women.
According to data from the firm, of the total women who access your site for the housing search, 92% opt for apartments and the rest for houses. “The vast majority of these properties are second hand housing“.
According to the proptech focused on the sale of housingThis is due to the role that women have taken in the labor field, especially paid work, as well as the use of digital tools for their work, as well as for other types of economic activities, such as buying a home.
“Stopping thinking of them as the ‘ladies of the house’ and starting to see them as the true “managers” of the home requires greater openness and opportunities, so that they can manage many services from their cell phones with the same ease and convenience that today , they can also request credits, acquire and renovate their houses through technological platforms”, says Raúl Pacheco, director of Operations of Flat.mx
It is estimated that in the country, seven out of 10 women are mothers, of which 41% are economically active. This, for Flat.mx, is proof that the women Not only do they fulfill the role of mothers of the family, but they are the owners of the homes they live in and have deeds in their name.
“It is important that the proptech let’s continue to provide tools that help them more and more women and mothers of families to fulfill their dreams. Allowing them an easy property search to find the property that really meets their needs,” said Pacheco.
For Flat.mx, there is still a long way to go in the proptech services that are offered to womensince it has been shown that technology plays a key role in making the processes of buying houses and apartments increasingly accessible and simple, which encourages more people, including mothers, to start the purchasing process through digital channels.
