It’s been a few months since we heard about Netflix’s plans to try to stop password sharing among its users. Something which, according to the company, costs them millions of kroner in lost revenue every year and which, for obvious reasons, they want to put an end to. Various tests have been carried out, mainly in Latin America and now it seems that Netflix feels ready to roll out the system on a broad front starting in March.
How exactly it is supposed to work, there is no information yet, but what we do know is that the streaming service seems to be offering the functionality for a fee of around 30-50 kroner, depending on which part of the world you are in. Something that has therefore been well received in the test areas, despite this also results in some subscribers choosing to cancel.
“There will be some cancel reaction in each market, which will impact near-term member growth”
“But as borrower households begin to activate their own standalone accounts and extra member accounts are added, we expect to see improved overall revenue, which is our goal with all plan and pricing changes”
Will you continue to subscribe to Netflix after the system is activated in Sweden?
