The new one beer Cuban In poultry It is already being marketed for the first time in a shop by MLC in Havanaaccording to official information shared on networks.
“The first parranderos. You can now buy our beer in the 3rd and 70 market. The wait is over, now we are ready for the Parranda”, the brand’s Facebook profile announced earlier this week.
After the users of the profile were interested in the price of the beer in stores, the brand responded in the comments that it is sold at “1.20 for a 500 ml bottle and 2.95 for a 1.5 L bottle in stores. Little by little we will be supplying all the provinces of the country”.
Also in another response they said that for the moment it is only for sale in the shopping center by MLC of the Playa municipality, in the capital of Havana.
Likewise, the brand said in another comment that “we are working on the distribution of In poultry in the market to be available in most sales channels. Soon it will be able to be found in bars, restaurants and cafeterias. The prices in national currency will depend on the channel.
In addition, he said that he would soon be in Remedios, a city in Villa Clara, considered the cradle of parrandas on the island, due to a user’s claim. “Without chauvinism, although I am not a remedy, but I am a native of a party town. The first ones had to be sold in Remedios, the cradle of the parrandas”, said the Internet user.
Last May, the former Cuban volleyball player alain rock showed on their social networks the new factory of this Cuban beer, which is located in the Mariel Port Development Zonein the province of Artemisa.
Roca shared on his social networks photos and videos of the installation, as well as the new drink, named Parrandawhich will be packaged in plastic bottles.
“New Cuban brewery sponsored, built and developed by the Swinkels Brewers Spain Bavaria family. Advanced facilities and technologies. Unique experience!”, he announced on that occasion on his Instagram account.
As he said in the comments section, the beer has 4.8 alcohol and is very similar to Cristal, so -in his opinion- it will surely have guaranteed success.
The former athlete specified that the factory is first class, and has highly qualified personnel and “providential” advice, all to obtain a better quality Cuban beer.
“The first production will be ready in 15 days. Without a doubt ‘Party’Cuba’s new beer, is here to stay,” he said.
Roca has been dedicated for a long time to promoting branded Cuban products, mainly Havana Club and Habanos SA. Apparently now it adds to its catalog the image of new beers.
In the midst of a prolonged shortage of domestically produced beers, the government announced six months ago that in the second quarter of 2023 would launch the new brewerywith an initial productive capacity of one million hectoliters per year.
The Fábrica Cervecería Cubana SA is the result of the alliance between Cuba Ron and the Swinkels family, known on the Island by the Bavaria and Hollandia linewhose investment exceeded 100 million dollars.
In addition to Parranda beer, the facility will also produce and market alcoholic and non-alcoholic malt-based beverages, as well as other energy drinks.
“Parranda is intended to meet the national demand for beer, currently unsatisfied, but starting with a Cuban product, a culturally and genuinely Cuban product,” Andro Avón Maza, interim president of Cuba Ron, said at the time.
Parranda will be packaged using PET (polyethylene terephthalate) technology, in 0.5-liter and 1.5-liter format bottles to make it easier to have them at home, consume them, and recap them according to their manufacturers.
Its name is due to the fact that the parrandas are a cultural heritage of the country and of UNESCO and these parties excite people, and bring freshness and joy to the beer, made to unite people, families, when they share their experiences .
