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Nike is one of the brands that invests the most money in sports sponsorship, just like Adidas.
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Nike sponsors great athletes such as basketball player Lebron James, tennis player Rafael Nadal and soccer player Cristiano Ronaldo.
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Globally, athletes make up 41 percent of Nike’s sponsorship portfolio.
This morning Barcelona woke up full of chocolates thanks to the new Nike campaign with which it unveiled their new tennis ZoomX Invincible 3. The streets of this Spanish city like Port Vell, are full of mupis that show the brand’s new footwear hidden among hundreds of chocolates. under each giver there is a picture of tennis on chocolates, with which it seeks to transmit the great cushioning capacity, according to Marta Núñez, Business & Client Partner of Initiative. The new ones tennis from Nike have a thicker and more padded sole that cushions footsteps when running, generating the sensation of walking on clouds.
under the motto “Feel it to believe it”Nike seeks to create the sensation of comfort from the first step with this new shoe, classified as the best of running in the market. This campaign was created by Initiativea media agency that belongs to IPG Mediabrands that has had great customer acquisition and retention thanks to the incorporation of new accounts such as Nike, ONCE, Garmin, NBA and Porcelanosa.
Nike is a brand recognized for sponsoring great athletes like Michael Jordan, one of the best basketball players in the NBA and with whom the brand has an agreement for the high sales of Air JordanIn fact, it is estimated that he currently receives between 60 and 120 million dollars. This brand is currently paying $125 million a year to the NBA for being its main sponsor, according to ESPN data. While his sponsorship contract with the NFL is signed until 2028 and that of the MLB until 2030. Total, Nike has more than 650 endorsement deals in more than 140 sports leaguesbeing the city of New York the one that concentrates the majority with more than 75 sponsorships.
Nike’s turnover in 2022 grew in all the markets in which it has a presence, entering 46.710 million dollars at the end of its fiscal year, while North America was its main market with sales above 18 billion dollars. It is even the leading brand in sales of sports equipment worldwide.
On the other hand, Barcelona is one of the most visited cities, only in 2022 it registered more than 5.4 million tourists, of which 82 percent belong to international tourism. In 2020, The Basilica of the Sagrada Familia was once again the most visited monument in Barcelona, which means that more than 760 thousand people admired Gaudí’s masterpiece. While the top 3 of the most visited places in this Catalan city is completed by Park Güell and CosmoCaixa.
