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43 percent of children in Mexico prefer the Three Kings, above the 42 percent who choose Santa Claus, according to Kantar.
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According to UNICEF, today there are some 2.3 billion children in the world and about 500 to 900 million are anxiously awaiting the arrival of the fat, old and bearded man.
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The celebration of Christmas, New Year and Three Kings Day will promote an economic spillover for the tertiary sector of more than 600 billion pesos for Mexico.
Talking to Santa Claus and the Three Wise Men has never been so easy for minorssince technology has grown so much that in the December season digital marketing grows in order to encourage the festive feeling and innocence in a time that leaves great economic benefits and tradition.
Beyond the religious tinge that the date represents, the Christmas, New Year and Three Kings Day festivities are an important watershed for the economy and society in general; In fact, at the end of 2022, it is expected that Santa Claus and the Three Wise Men will also leave a gift to Mexico, with an economic benefit of more than 600 billion pesos.
This, according to figures from the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur) represents 20 percent more than the 500 billion collected by sectors such as commerce, tourism and services in 2021.
And it is that the hotel, food and beverage activities, as well as the sale of items such as clothing, toys, decoration, footwear or electronics have made 4.5 million companies see a panorama of recovery that they can transmit to the new generations.
In addition, the digitization with which children awaiting the arrival of Santa Claus and the three magical pilgrims from the East were born, also encourages the mobile device market, thanks to technological applications that help them maintain their spirit through messages, routes GPS, video calls or SSMM.
This is how children can talk to Santa Claus and the Three Wise Men
The magic of Christmas is well represented year after year in the marketing efforts of global technology companies, as they are increasingly at the forefront of methods that bring the younger generations closer to Santa Claus or the Three Wise Men.
For example, the boys and girls who have behaved well and have the operating system at their fingertips Androidthis year they will be able to make a Video call to Santa Claus through an app that allows you to make the call or schedule it at the right time to surprise family and friends and send messages with the best wishes.
While for iPhone users it is available to download Talk to Santa Claus-Call, that helps parents put their children in contact directly with Santa Claus through 10 messages that adapt to the age of the interlocutors.
Likewise, communication with the big three on January 6 is possible in the preparations for the big night, where a magical experience full of messages and values can be generated for the children of Android with Three Wise Men video call.
And as in the previous case, the option is extended to device owners iOSwho can be surprised with a completely free surprise call that can be recorded and saved in human and digital memory with the Video call from Three Wise Men.
Thus, these simple tools can become a “basic” in December for millions of homes that seek to help the most innocent to remember what they want and generate magnificent memories that promote healthy fun, good behavior and happiness. child magic.
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