MADRID – Real Madrid presented this Wednesday the new jersey that the different football and basketball teams will wear in the 2023/2024 season, a kit made with 100% recycled materials and a declaration of “unconditional love” that demonstrates unity and commitment of the club as an institution, with its players and the fans.
The clothing maintains the characteristic white color of the Madrid club and includes embroidered details in navy blue, with classic messages of support for the team such as the famous “Hala, Madrid!”.
It also has a round, yellow and navy blue knitted collar, completed with a navy blue stripe that runs vertically down its side. In turn, the garment is adorned with ocher details applied to the three stripes and includes golden threads that refer to the club’s football hegemony.
Figures from the women’s Real Madrid club, the basketball section, the Youth Academy and LaLiga Genuine appear in the presentation photo.
Players like Ivana, the captain of the women’s team, as well as forward Naomie Feller, who share a shot with players from the basketball team like Walter Tavares or Rudy Fernández and athletes from the academy, closing the photograph with Vinícius together with David Alaba in the museum from Real Madrid.
In addition, for the first time Real Madrid will form part of LaLiga Genuine. A league made up of teams with players with intellectual disabilities. In the campaign, Javier, one of the team’s players, is the center of the main image of the campaign.
Both the fan version of the jersey and the field version are made with 100% recycled materials. The one used by players is optimized with Heat, a technology that maximizes airflow so players feel cool on the pitch.
The kit will be used for the first time on the pre-season tour in the United States and will be available for purchase starting Wednesday at official Real Madrid stores, as well as at select Adidas retailers and online.
