- The Pearson publishing house will incorporate artificial intelligence in its developments to improve teaching and learning.
- The company has several projects in development, including skills assessment and career path recommendations.
- Pearson’s shares rose after the announcement but have fallen so far this year due to competition from free services like ChatGPT.
Pearson said this Tuesday, May 9, that it has adopted artificial intelligence strategies and that it is going to integrate this technology into its developments with the idea of optimizing its teaching and learning systems.
The UK-based education publisher explained that it has several projects in development and that artificial intelligence will be added to its Workforce-Skills, Mastering, My Lab, Pearson + and English-Language-Learning products.
In the case of Workforce-Skills, the company detailed that the linguistic models will create an algorithm that will assess the global demand for skills and occupations with the idea of making career path recommendations to consumers.
In this sense, Pearson said that it is programming generative artificial intelligence tools for its higher education systems with the idea of guiding students for its Mastering and My Labs products.
In parallel, it will add generative artificial intelligence tools to Pearson +, a product that allows summarizing video content and generating quizzes and practical problems from them.
In the case of Pearson English Language Learning, the idea is to gain an open-response assessment artificial intelligence to return real-time feedback on how to improve writing and speaking.
Pearson, Chegg and the rise of ChatGPT
Following the news, Pearson’s shares rose nearly 3.5 percent in trading on the London Stock Exchange on Tuesday.
Although they rose, it is a rebound that fails to compensate for the 11 percent drop so far this year.
Just last week, Pearson’s shares lost 15 percent after the equivalent company in the United States, Cheggwarned that artificial intelligence programs like ChatGPT were driving down the number of students signing up for their services.
Indeed, as we explained in Merca2.0, in the latest financial report published by Chegg, the California-based company reported that its subscribers fell 5.1 percent in the first three months of the year and that its revenues fell almost one 8 percent.
Chegg is an on-demand question answering system widely used by schoolchildren and college students that costs $20 per month.
The company, in the report, withdrew guidance for the remainder of the fiscal year and its Nasdaq-listed shares fell 37.6 percent.
These companies that provide complementary services to education are affected because generative artificial intelligence can fulfill their services much more economically.
The arrival of ChatGPT changed the scenario, providing the same students with access to answers to university questions and even complete essays for free.
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