While we use our dear smartphones for who knows how many hours a day, we all continue to constantly send data on our interests to the developers of the applications and the administrators of the sites we frequent. This happens above all to ensure that applications and sites can show us personalized advertising and thus remain free for end users.
Here the way in which this data is managed could significantly change thanks to Privacy Sandox Beta, a solution from Google, already announced in February 2022, which promises to keep all this data safe so that it is not used by bad actors. The Beta version of Privacy Sandbox has just been released for some Android 13 users.
To better clarify what it consists of Privacy Sandboxcan be defined as a new standard which allows websites and apps to access user information without compromising privacy. Its ultimate goal is to personalize advertising based on the user’s actual interests, but without using third-party cookies, this is possible thanks to new APIs that do not use identifiers that track user activity in apps or sites.
As already mentioned, the Privacy Sandbox Beta has just been released to allow both developers and users to test the effectiveness of this Google solution. Those who are part of the Beta program will be able to go to Settings of your device, then to your voice Privacy and finally to the voice Ads. In this section there will be the possibility of activate the toggle and thus participate in the Beta program, as you can see in the image below.
Using the Privacy Sandbox Beta there will also be the option to block some categories of advertising which we are not really interested in. For example, the “Film” category can be blocked, in this way the advertisements that appear there will never belong to the world of cinema. However, you can unlock the various categories at any time. However, it seems that data related to blocked categories will still be collected, but will be limited to the maximum and deleted on a regular basis.
Ultimately, it is still a Beta program and will slowly be released to more and more users, but it is already a significant step forward by Google to ensure more security and more privacy for Android users.
For more information on how to participate in the Beta program, please visit Android official page. Instead, to learn more about the Privacy Sandbox program and stay up to date, we recommend going to Privacy Sandbox site as well as continue to follow our news on the subject!
