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In 2022, a total of 4.7 billion users will be reached.
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Online consumers in Mexico use social networks to follow companies and brands.
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67 percent of people have made purchases via these means.
The Covid-19 pandemic has left endless changes, especially in consumer habits that are present today. Given this, currently various data have shown how purchases through social networks have increased by 43 percent, especially thanks to gen z.
By 2022, it was reported that approximately seven out of ten online consumers have already purchased products through this digital channel. For this reason, many argue that companies must have a social media sales strategy and tools to make the most of these channels.
According to data from Hootsuite and We Are Social, in 2022 a total of 4.7 billion users will be reached, so it is not unreasonable that people do everything on these sites.
According to Capterra, the majority of online consumers in Mexico use social networks to follow companies and brands, and thus find out about promotions, discounts, among different types of content of interest to them.
Likewise, the same source reports that 67 percent claim to have made purchases via these means. Meanwhile, 26 percent of those surveyed say that they have never bought through social networks, but that they are interested in doing so, and seven percent indicate that they have not, but are not interested in doing so either.
While data from an investigation carried out by Mastercard in March 2021 in the United Kingdom, showed that purchases through social networks had increased by 43 percent.
The data
In an investigation signed by Rudolf Rannegger, deputy general director of MCI Spain & Portugal, it is detailed that “brands that convey authenticity will have more success in their post-pandemic marketing strategy.”
In this sense, he maintains that the main ways in the pandemic affected marketing aimed at generation Z, has been reflected in purchasing habits.
All this thanks to the fact that this generation is interested in buying online, since it is a sustainable way with the environment. So brands use this trend to adapt to social and environmental requirements.
“Brands that convey authenticity will be more successful in their post-pandemic marketing strategy,” he suggests.
“’Generation Z’ is no longer focused on price and quality, they are now looking for brands that convey authenticity in their communications and commit to social causes that are meaningful to them, such as racial equality and sustainability,” he says.
In that order, another source explains that online consumers who have made purchases on social networks indicate that Facebook is the main platform where they have done so with 92 percent, followed by Instagram with 38 percent and WhatsApp with 34 percent. .
And this is how social networks are the evolution of the internet and are part of the daily life of consumers, who have integrated them into their daily routines, having an impact on a high percentage of their activities.
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