• Chumel Torres is one of the most influential personalities in the market.

  • Total play is a brand with a great presence in the telecom market.

  • One aspect that draws attention to complaints about poor service on social networks is the impact they generate on the image of a brand.

Chumel Torres complained about bad service Total play and the complaint made by the famous influencer was resolved, so it appears that the discipline imposed by Ricardo Salinas in networks, to solve complaints against their brands has had an effect.

“This survey shows customer opinion on the effectiveness of social media for customer service in the United States and around the world in 2017. During the survey, 39 percent of respondents in the United States stated that believes that social networks are an effective channel for customer service,” he explained. Statesman al introduce he “Global State of Customer Service Report 2017” exclusively to subscribers of the platform and the figures help us to understand the phenomenon of complaints about influencers for bad service of the brands.

A complaint with an unexpected ending

Facing Ricardo Salinas on social networks only has one possible contender and that can be Chumel Torreswhich is one of the consolidated accounts on this social network, where his influencer profile has grown too much, that a complaint about poor service is as serious as possible.

Hello Totalplay. I’ve been waiting for them all day and the help site sends me to the app and the app to the phone and the phone to the help site and so on ad infinitum. Can you have a mother’s cup and tell me if you are coming today? Kisses!, Chumi”, wrote the famous influencer.

After the publication he made on networks, the famous influencer assured that representatives of the brand were already going to his home, so his complaint in Twitter served. And it is that a common element for Ricardo Salinas’ brands is the customer service that they carry out in networks, supervised by the billionaire, who has given himself the task, due to his activism as influencerto take an active role in many of the complaints that reach your timeline because they are referred to your account.

The Torres case is an interesting case of how customer service evolves in social networks and is so decisive that brands even make drastic decisions to deal with a complaint.

We saw the above with Vocamx, when this famous platform decided to close its store as a kind of sacrifice, when the entire Twitter community found out how the store’s community manager responded to a consumer, who asked key questions to find the right answer. correct size of the garment that was going to acquire.

There is no doubt that this series of events patents the influence that a writing achieves in networks and the opportunity in customer service that exists in this medium.

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