Organic brands are multiplying their offers to reduce consumer bills. Are these organic products, sold in specialized stores, cheaper than those sold in supermarkets?
Faced with inflation, and customers deserting its shelves, organic enter the discount war. In a specialized store, to attract buyers, a sign now promises low prices on a selection of products, such as butter or olive oil. Their price even competes with organic supermarket chains. A boon for buyers. “To choose my mustard, I preferred to take the committed price, because it was really much more interesting”says a customer.
Attract, even if it means losing margin
Low prices, anti-inflation baskets in a store, or even a selection of products below 2 euros on a website. Organic discounts are on the rise. In a store in Toulouse (Haute-Garonne), the brand has chosen to reward customer loyalty with promotional offers. “Each first week of each month, we make -20% on the fruit and vegetable department”, says Mathilde Delaygue, manager of the Le Grand Panier Bio store in Toulouse. The objective: to attract, in a context of inflation. An essential step, even if it means losing the margin.
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