This Saturday November 11th is celebrated on Single’s Daya festival originating in China in which being single is proudly celebrated. The date (11/11) was chosen due to the fact that The number 1 represents a single person.
The origin of this day dates back to the year 1993 in the Nanjing University (China). At first it was only celebrated among men, but as time went by, women also began to celebrate it. This party is used for socialization among singles and events such as blind dates are organized to leave being single. In 2011, coinciding with 11/11/11, the Singles Day of the Century.
Singles’ Day is perfect for businesses
Singles’ Day has also become the From Mundial del Shopping. Although 11/11 began as a celebration for the pride of singles, over time it became one of the most consumerist holidays in all of Asia, something that has already crossed its borders.
It is estimated that In Europe alone, people take advantage of spending around 22.3 billion euros on their purchaseswhich are cheaper a few days before the start of the Black Friday. It is understood that on this day singles treat themselves, just like the February 14th lovers give each other gifts for Valentine’s Day.
Ali Baba was the company that popularized the 11.11 Singles Day seeing in it a great business opportunity. His intention was to boost sales with promotions for Singles Day and he registered the 11.11 Singles Day brand, joining other major billing parties in stores such as Black Friday o el Ciber Monday.
