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Urban elements such as the sound of Fierro Viejo have served to give entities such as Mexico City a city brand experience.
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Polanco is one of the neighborhoods with the highest added value in Mexico City.
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Social networks have served for all kinds of anecdotes and document the experience around them.
A version “Polanco” of the famous audio of “Old iron that they sell” drew attention on social networks, for becoming an interesting activation, since the action carried out on social networks allows us to understand elements that help define increasingly attractive urban activities for the consumer.
The case leads us to observe the elements that motivate to visit a city, as demonstrated by the study “The State of the City Experience”where 15 percent considered that they visited these urban destinations because they liked the attitude of the people.
“This chart shows the most common reasons people visit the cities they love in the United States as of May 2014. During the survey, respondents said they visit the cities they love because they prefer the food and restaurants ”, he explained Statesman exclusively to platform subscribers.
Old iron “Polanco” version
Paulina Goto adds more than 17 million views (@paulinagoto, TikTok) in a video in which the woman says “Mattresses, refrigerators, stoves and any other electronic device they sell are bought.”
The tiktoker’s sentence has not only gone viral but has sparked all kinds of comments such as the one made by Matthi: “those are the ones that happen there in Polanco.”
“They buy Sognare mattresses, Termo-mix, Air Fryer, multifunctional pot…”, joked Vianey Peralta, noting the type of high-cost products that can be purchased.
This act of humor that the tiktoker made on her social network account is an interesting testimony of how valuable a cultural characteristic of a city has become, transforming its occurrence into a testimony of how important it is for inhabitants and for the city brand in itself, have creative elements to create experiences around these activations.
@paulinagoto ? new movie on the way… #old iron ♬ original sound – Paulina Goto
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