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In 2021 the metaverse grew 500 billion dollars.
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By 2023 there will be approximately 1.7 billion metaverse users.
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By 2030, this space is destined to become one of the most profitable experiences in the world.
In recent years, the expansion of the use of the metaverse has grown throughout the world, reaching many projects to various industries and brands that have implemented to reach the new generations. In this sense, there are many corporate areas with the greatest impact that are evaluating this technological world.
In a world as digitized as today’s, the metaverse has become one of the most profitable experiences in the world, especially for what is the best business model, where Bloomberg Intelligence and El Confidencial point out that the large technology companies that have begun to venture into the different metaverses will be able to boost the industry to unimaginable levels.
The same Bloomberg Intelligence report noted that, during 2021, the value of the metaverse as a whole rose by about to US$500 million, however, its value is expected to increase fivefold by 2030.
In this sense, a study of BCG and Mordor Intelligencedetails that it is estimated that the global size of the metaverse market around 59 billion US dollars in 2021 and continue to grow until it touches the threshold of 300 billion in 2024.
Corporate areas with the greatest impact in the metaverse
According to the business school study, right now only 24 percent of companies have appreciated the potential of the metaverse for your business and you are starting to act to incorporate it into your strategy.
In this sense, the research maintained that those who have made this approach consider that the areas with the greatest potential are innovation with 45 percent customer service, 44 percent advertising, 41 percent commercial, 40 percent sales.
Likewise, those surveyed by ISDI believe that the greatest impact for the business will take place in the field of branding and brand generation, with 72.3 percent.
While after him, the possibilities of interaction that they open up both in relationships with the client and with collaborators and employees in times and hybrid work environments.
In that same order, the research highlighted that the respondents have also identified the various obstacles, ranging from IT infrastructure and power requirements for a fully functional work metaverse to HR and talent issues.
“The top one, mentioned by 27.7 percent of respondents, is how customers will access the metaverse, which is related to the user experience, followed by concerns about how physical world applications will integrate with those of the virtual one”, highlights the research.
And this is how the metaverse has become “a symbol of the new digital revolution that seeks to connect people in a virtual world based on various technologies, such as augmented reality and virtual reality, creating with it experiences that promise to transform the internet and the way the world moves.
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