During the second trimester, Facebook He reported that more than three billion peopleapproximately 40% of the world’s population, are active on your platform every month, which represents an increase of 6% compared to the previous year. This achievement marks the fourth consecutive quarter of growth in the social network’s user base.
Despite this monthly growth, Facebook You face challenges in your local market, as most new users come from outside of the US and Canada. This indicates that your popularity might be stagnant in your primary geographic area. For example, monthly active users in the US and Canada increased by only about 1 million, while in Europe they were down by 2 million, according to the company’s earnings presentation.
While Facebook remains a hugely relevant platform globally, these numbers suggest that the company will need to work hard to maintain growth in key markets and continue to attract new users in its home market.
Facebook has 40% of the world’s population
The lasting influence of mark zuckerberg on Facebook has led this social network to hold almost half of the world’s population captive for almost two decades. Unlike other platforms like Twitter, which has approximately 300 million monthly active users, Facebook far exceeds these figures. In fact, as I said above reached 3,000 million monthly active userswhich represents 40% of the world population.
Despite the presence of other more modern social networks, Facebook continues to grow constantly. In the most recent report for the second quarter of 2023, Meta announced that Facebook has experienced year-over-year growth of 6%. This achievement marks the fourth consecutive quarter of increase in the number of monthly active users on the platform.
goal keep winning
Facebook’s growth has been uneven in different regions of the world. While in the United States and Canada it has only managed to add one million users, in Europe it has experienced a drop of two million. However, in the Asia-Pacific region it has added 25 million monthly active users, while the rest of the countries contribute an additional 16 million.
To understand the magnitude of the number of users that Facebook has, we can compare it with other Meta applications. By adding Instagram, WhatsApp, Messenger and Threads, a total of 3.9 billion monthly users is reached. Threads it is the one that contributes the least, since despite exceeding 100 million users in its first 5 days, it has experienced a constant decrease, losing up to 70% of its users.
The company has set out to achieve an “efficiency year” and to achieve this it has planned three rounds of layoffs. In November 2022, Meta announced its first round of layoffs, affecting 11,000 workers. In the second round, they cut 24% of their 87,000-employee workforce. Despite the challenges, Meta reported quarterly revenues of $31.9 billion, an increase of 11% year-on-year, and its shares are up 6.84%.
