It is believed that sales will pick up between today and tomorrow / ARCHIVE
The Three Wise Men will disembark next Friday and the commercial premises of the City are now betting that purchases will pick up to fulfill the illusion of the little ones.
Within this framework, with strong expectations, businesses have prepared a wide range of proposals to carry out sales. The idea is that there are gifts for all budgets and, in general terms, the values start at two thousand pesos and upwards.
For this date, in the different items, mainly toy stores, clothing and electronic devices, the windows are assembled with great enthusiasm. To attract potential customers who help the Kings bring gifts for the boys, payment plans are proposed with credit cards or reimbursement of expenses with the use of banking applications.
The objective is for the Kings to stop at the different shopping centers in the Region and they will even have the opportunity to greet the little ones and reflect the moment in nice photos.
The magic will try that the good mood of the families is reflected in the increase in sales. The arrival of the Kings is one of the first big bets of the year, in terms of business opportunities.
As usual, the toy stores are filled with parents, uncles and grandparents looking for gifts to surprise girls and boys. Some of the most requested gifts are those that are promoted on children’s television channels.
Many inflatable games are also sold to be used in the pools, water pistols and, in the cases of far-sighted Kings, school backpacks are also noted, with which bookstores hope to be among the most visited places for this occasion.
Other of the shops with great movement these days are the sports houses, in which the shirts of the Argentine National Team are among the most requested products, as are the balls.
In text bookstores they also have alternatives for the largest and the values of the copies are around 3 thousand pesos.
Agendas are an option for girls – between 2,000 and 3,000 pesos – and sports equipment, leggings – from 5,000 pesos – and flip-flops, for boys.
While for children between the ages of 8 and 11, story and adventure books also become alternatives for gifts.
Those who can spend more will have the alternative of electronic devices. In this area, tablets, cell phones and computer monitors also join the proposals.
SUPPORT SALES
The consulted toy manufacturers reported that they seek to shore up sales for the Three Wise Men, one of the most important dates in the sector’s business calendar.
In this context, they launched discounts and quotas to save the season, after a Christmas, with a 5.2 percent drop in sales, and a 2022 that, according to the first estimates, also closed with a fall.
The bank promotions with important discounts will try to favor the sales of Reyes
Discounts on games and toys start at 10 percent and reach 70 percent on selected products, with the possibility of financing them in up to 24 installments.
These plans are combinable with benefits that the brands offer and that the industry devised together with banks. They are found both in shops on the street and in shopping centers.
It is estimated that the gifts start at 2,000 pesos and that the average expense will be 5,000 pesos
According to a survey by the consulting firm Focus Market, the clothing category has a sales intention of 19 percent, ranking second behind toys (38 percent), while footwear ranks fourth with 7 percent. The third place is occupied by sporting goods with 10 percent of the purchase intention.
According to different studies, it is expected that spending for the Three Wise Men this year will be an average of 5,000 pesos per gift.
Regarding the places where consumers will choose to buy their gifts, the report explains that 3 out of 10 potential buyers will prefer open shopping centers on streets and avenues, followed by shopping malls and electronic commerce.
Finally, the offers and discounts will be strong. Banks offer on average discounts of up to 25 percent with their cards and up to 24 installments without interest.
It is expected that by focusing on the illusion of the little ones, the exclusive protagonists of the date, sales will increase and this will lead to greater activity for the City’s businesses.
