Until next January 31, the domain name market will be looking towards an extraordinary auction. The mythical sex(.)com is once again on sale after its acquisition for more than 13 million dollars in 2013. With it, a special batch also including accounts on social networks (and their millions of subscribers) but also user profiles and their data, and numerous potential contracts with advertisers.
If a buyer makes himself known, then the domain name could register in the book of records. His call price is $20 million.. No other sale in 2022 can match it. Last year, nfts(.)com sold for $15 million, connect(.)com sold for $10 million and it(.)com sold for $3.8 million.
The different social networks included in the lot of the sale, and their number of subscribers © Sex(.com)
Very buoyant, the domain name market is only growing as certain names gain in value and it is increasingly difficult to obtain a simple and concise URL address, as concrete for example as sex(.) com. In the United States alone, its monetary value is estimated at $8.6 billion. Sales for this year 2023 should also increase by 6.1%. On average, since 2018, they have increased by 3.9%.
Currently, the site using the domain name sex(.)com claims traffic of 1.5 million unique visitors per day (42 million per month). What account for its very popular character. If you haven’t had the opportunity to check it out, the platform is modeled as a pornographic site in the format halfway between OnlyFans and Tiktok. Streams are chargeable. The creators donate 20% of their income to the company.
Breakdown of the 42 million unique monthly visitors to the current site © Sex(.)com
From 3000 euros to several million
In France, the budget to buy a new existing domain name hovers around 3,000 euros, reports the site nomesdomaine(.)fr. Inevitably, domain names including English characters sell for much more for their international character. The porn industry is one of the most expensive, while the porn(.)com domain name was resold in 2007 for $9.5 million. More recently, in 2015 a company paid $8.9 million for the porno(.)com domain name.
“Highest bid and/or best terms wins, submit your best offer”, reads the auction registration page for the domain name sex(.)com. It is accessible by going to the URL sex(.)com/auction. To negotiate and hope to win the auction, interested parties will have to play both on the total price and on the amount they are ready to pay directly. The condition to lock the sale. It must be over $10 million; the rest to be settled on an annual schedule, from 3 to 5 years for example.
