- Elon Musk will leave the presidency of Twitter in six weeks
- He will be replaced by Linda Yaccarino, president of international advertising and partnerships at NBCUniversal.
- The leader will have a lot to do and many challenges to take up to relaunch the social network
He promised it, he did it. Elon Musk will step down as CEO of Twitter in six weeks, and he has found a replacement: Linda Yaccarino. The leader himself confirmed it on the social network at the end of last week.
He explains : “I am delighted to welcome Linda Yaccarino as the new CEO of Twitter. Linda will primarily focus on business operations, while I will focus on product design and new technologies. Looking forward to working with Linda to transform this platform into X, the universal application. »
A very discreet CEO
Thank you @elonmusk!
I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!
— Linda Yaccarino (@lindayacc) May 13, 2023
The new boss, who ran advertising on NBCUniversal, was quick to respond: “Thank you Elon! I have long been inspired by your vision to create a better tomorrow. I’m excited to help bring this vision to Twitter and transform this business together! »
Looking more closely at her Twitter profile, we can see that she describes herself as “inspired by provocative leadership”which should not be to displease his new boss.
By her own admission, she also tweets much less than Elon Musk, but the latter is an exception among the big bosses of Tech who think twice before speaking publicly. Listed in 2012, Linda Yaccarino has tweeted only 1,215 times, against… 25,800 times for the billionaire.
The leader also cultivates discretion in terms of her political opinions, which have been observed since her arrival at Twitter. She indeed follows accounts of various opinions ranging from Alexandria Ocasio-Cortez, leader of the Democratic left, to very conservative groups.
Anyway, the CEO’s main mission will be to reassure advertisers and bring them back to the platform. We know that the escapades of Elon Musk and his absolutist vision of freedom of expression initially frightened advertisers. Some reports have even pointed to substantial revenue losses.
And precisely, Linda Yaccarino is known for her successful collaborations on NBCUniversal and in particular successful product placements on certain successful series including Sex and the City. The future will tell if it manages to raise the bar of the platform.
