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The mobile augmented reality (AR) market is projected to continue growing to over $30 billion by 2025.
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The 57th edition of the Super Bowl will take place on February 12, 2023.
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The NFL is in charge of managing certain processes with the help of Augmented Reality.
It is not a surprise that the nfl use a wide variety of technologiesboth on and off the field and although this is not something new, this 2023 is mainly characterized by the emergence of new models of technology that will be crucial to develop and implement improvements in various sectors.
within the technology trends stands out the intelligence artificialvirtual reality, augmented reality, the chat GPThe metaverseamong others, so that companies will take advantage of these intelligences in the best way to make improvements and thereby drive constant growth.
The 57th edition of the super bowlsince it will take place on February 12, 2023, in the State Farm Stadium in Glendalearizonaso preparations have begun to present this sports show in the best way, to present these events, it is really necessary to use the technology with certain intelligences.
The technologies used by the NFL on and off the field
The National Football League (nfl) has taken advantage of technology to optimize and manage its processes, since certain intelligence is used in entertainment, logistics, and mainly in official matches.
Something that has been seen very constant in the nflis Augmented Reality (RA) since it was one of the first technologies that this company introduced to season and postseason games with the line of scrimmage and the first and ten.
The augmented reality It is mainly characterized by presenting certain virtual objects in the physical context and showing them to the user using the interface of the real environment with the support of technology, a clear example of these is Pokemon go because it shows the characters that must be captured in the environment in which the user is playing. This technology stands out for combining the real world with the virtual.
Something that is characterized within the field of nfl is the yellow, blue, even black line, there is also a red virtual line called Red Zone which indicates where the end zone is. Each of these lines is made by the RA, in addition to a chroma key whose objective is to identify each pixel in a frame or video frame to replace it with graphics, in this case a line. Subsequently, the AR detects all the tones on the pitch and draws the line depending on the angle of the camera.
It should be noted that this technological intelligence has a long way to go, since it is estimated that the mobile augmented reality market will increase and continue to grow until reaching over 30 billion dollars by 2025.
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Likewise, use is also made of the radio frequency Since the nfl it is based on statistics and even tends to study certain things, from rushing passes, to the yards that each player has covered, which is why they teamed up with the technology firm Zebra and reached a commercial agreement with the league to place each player with an Identification tag by radio frequency. According to the firm, the stickers of RFID They capture data on real-time location, speed and acceleration of every athlete, play and inch of the field of play. After capturing the information, it is processed and shared through the program Next Gen Stats to the teams so that they know exactly the performance of each player.
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