From the hand of the American music producer Sergio Georgewinner of four Latin Grammys 2022, the company Monumental Music Group seeks to convert Peru into the new headquarters of the salsa, bachata and tropical.
SIGHT: Cielo Torres premieres Christmas theme: “It is a wonderful proposal”
The label has already added Cielo Torres, Farik Grippa, You Salsa and Gaby Zambrano to its files, who will be the Peruvian faces to the world. And so more singers will continue to join the label.
READ ALSO: Yahaira Plasencia breaks her silence and gives an unexpected answer about Jair Mendoza and their relationship
For the entrepreneur and founder of this initiative, Gil Shavit, 2022 was marked by great challenges and with his team they focused on growing the music industry in the salsa, urban and bachata genres.
Cielo Torres signed a contract with Sergio George. (Photo: @cielitok/@sergiogeorge).
For this reason, it made an alliance with the renowned American music producer Sergio George, winner of four Latin Grammys 2022, to launch Chim Pum Music with the vision of positioning Peruvian talent.
URBAN GENRE
The urban genre, the one that rescues feeling and sings what happens in the heart of the neighborhood, has also found a great ally with Inzei Monumental, which was born from the merger of Monumental and the record label Inzei Records of the United States.
This bet is led by the renowned producer Rojas on the Beat, who has worked with stars like XXXTentación, Rauw Alejandro, Lil Pump and Mariah Angeliq.
“This union strengthens the link to find more Peruvian exponents of the urban genre and to be recognized worldwide,” said Rojas, who added that opportunities are being given to young talents who, due to various factors, cannot spread their art.
He specified that, in addition to pursuing the goal of becoming a worldwide musical benchmark, this initiative seeks to generate dialogue through art among young people from Callao neighborhoods considered rivals.
Inzei Records already has the signature of national talents such as Murder, Neiram, Woody kief, Jey Army, Los del Joseo, Flako Dogg, Daniel Canoamong others.
Each singer has profiles on Spotify and its songs appear on the application’s list of weekend news, along with artists such as Rosalía, Wisin & Yandel, CNCO, among others.
SOIFER AND MONUMENTAL MUSIC
Another of the important projects this year and which grew on a large scale is the Monumental Music labelwhich arose to stimulate, through music, dialogue and unity among young people from Callao neighborhoods.
The label was renewed to continue with its mission of looking for new talents in the Chalaco neighborhood and is supported by the singer Micheille Soifer, who thanks to the label was able to record her album “The Girl”.
RECOMMENDING VIDEO
