• ‘Yo Soy Betty, la fea’ is currently the most successful soap opera in the history of television, entering the Guinness Book of Records.

  • The Chinese adaptation of ‘Ugly Betty’ is one of the most successful, since its first chapter was seen by 73 million people.

  • In 2020, the anime market was worth $24.23 billion worldwide.

Following the trend of “dressing” different personalities in anime characters, now they show the cast of ‘Yo Soy Betty, la fea’, the iconic Colombian telenovela that broke all records since its launch.

Originally, I am Betty the Ugly one It was launched in 1999 and, since then, it has established itself as one of the public’s favorite soap operas. in various parts of Latin America, Mexico included.

Since its arrival on television, the furor caused by Colombian history has been so great that, In 2010, it managed to enter the Guinness Book of Records as the most successful soap opera of all time.. In addition, it has been broadcast in more than 180 countries, dubbed into 25 languages ​​and has at least 30 adaptations around the world.

One of the most successful adaptations is that of China, which, only in its first chapter, was seen by 73 million people, while in its American version, ‘Uggly Betty’, the first chapter was seen by 10 percent. of the Australian population.

A fact to note is that, during its stay at Netflix, the production became part of the Top 10 in several countries, including Mexico, and in reality it never stopped being so, even though the telenovela itself is already several years old. that was transmitted

Undoubtedly, we are talking about one of the most profitable television products in history, which, thanks to Netflix, managed to consolidate itself in the taste of young audiences and, today, various initiatives inspired by the soap opera characters have emerged.

This is what the cast of ‘I am Betty the Ugly one’ in anime version

In Mexico and in various parts of the world, it is known that the anime industry is one of the most relevant and, for this reason, there are countless brands that, in order to reach this niche of consumers, have adapted to the different trends.

According to the annual report of the AJA (Association of Japanese Animation)in 2020, the anime market was worth $24.23 billion worldwidemaking it clear that, in terms of positioning, we are talking about one of the fastest growing markets.

Under this framework, the Prime Video streaming platform, through the use of Artificial Intelligence, undertook the task of designing the characters of ‘I’m Ugly Betty’ in anime mode and the result is as follows:

The use of Artificial Intelligence is nothing new. In fact, Gartner estimates reveal that, in 2018 alone, the global commercial value derived from artificial intelligence was 1.2 trillion dollars.

In this context, data from Iplytics reveal that, during 2018, almost 80 thousand Artificial Intelligence patents were filedwith Microsoft being the company with the most patents until 2019.

On the other hand, it should be noted that PwC consultancy has predicted that, for the next ten years, AI will move about 16 billion dollars in the world economyreason for which this trend is considered, from the outset, as the greatest challenge for companies and one of the greatest opportunities that humanity has today.

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