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Social networks are an ally for brands to generate their digital marketing.
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It is estimated that in the United States advertising is contracted in these digital media for the value of 31 billion dollars.
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On many occasions, international artists have organically promoted the favorite products they consume in the country
It has become more and more common for all those foreigners who arrive in Mexico to react to the typical flavors of the country. One of these is the singer Tove Lo, who surprised all her fans in the country by publishing a series of videos where she commented on the Mexican sweets that she likes the most and the Pulparindo that stands out from her.
Social networks have become a very important place to share opinions and even generate endless debates and comments on various situations. And that is due to the number of users who inhabit the various social networks, where it is estimated that there are 4.620 million network users worldwide, according to the report carried out in 2022 by We Are Social and Hootsuite.
Under these numbers, it is normal to see how brands benefit from the organic content that consumers can make of their products or services, which is why digital marketing has become the best strategy to attract customers, where Hubspot data highlights how Only in countries like the United States, advertising is contracted in these digital media for the value of 31 billion dollars.
Tove Lo tries Mexican sweets
After his visit to Mexico, Tove Lothe singer of the hit ‘Habits’ decided to rate each of the Mexican candies she has tried, recording her experience on her social networks.
It was through a video on TikTok that the artist shared her opinion, and a basket containing Pulparindo, Mazapan de la Rosa, Maria cookies, guava candy, popsicles, alegrías, among other trinkets.
As expected, the video went viral on TikTok not only because of the ratings the Swedish singer gave it, but also because of the way the artist pronounced each of the names of these Mexican sweets.
In the recording that records 96,000 interactions, the singer appears trying a guava roll, which gave it a 9/10 rating, but assured that it was not her favorite of all.
@tovelo Part 1 of this feast #treats #mexico ♬ original sound – Tove Lo
In this sense, he assured that among all the Mexican sweets he tried, his favorite is the Pulparindo, the glories and the wafer.
It is not the first time that a brand benefits and gains promotion from a reaction to these peculiar flavors, since last year the Ferrari team drivers were also captured by the press, tasting these Mexican sweets and generating a series of network trends.
Another case of promotion has been by the Mexican actress Salma Hayek, who has come out posing on red carpets with her Pulparindo.
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