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Twitch is the largest live streaming platform in the world.
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In 2021, Twitch received 31 million visitors per day.
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The social network has an average audience of more than 2.5 million viewers.
The figure of the streamers has become one of the professions where the young people of the new generations want to dedicate themselves. Given this, Twitch announced its new changes in advertising with the sole objective of helping users streamers little ones.
Twitch is the Platform of live streaming largest in the world and since its inception it has specialized in broadcasting video game gamesand other types of content.
Although it is one of the newest social networks to become popular, it currently has millions of users, and according to Live Streaming Industry Report by StreamLabs highlighted that in 2021, the platform will dominate the market for live video viewing and broadcasts.
In the same sense, according to data from the platform itself, Twitch receives 31 million visitors per day and has an average audience of more than 2.5 million viewers. In addition, every month, some 8 million content creators perform live on the platform, and in 2021 more than 15 million people were encouraged to make their first broadcast on Twitch.
Twitch wants to help streamers little ones
The digital platform is making changes, and that was announced by Mike Minton, the app’s monetization manager, who assured in an interview with The Washington Post that they feel that this advertising should be removed because it doesn’t make sense for channels that are starting to grow.
To do this, those in charge of this social network are working on generating another option for ads such as banners that appear at the bottom of the screen and do not interrupt the transmission.
“Nobody wants a pre-roll ad when they’re trying to find a new streamer. Therefore, ads should be removed from the discovery experience to help more people find the streamers they want to find, and especially so smaller streamers don’t feel penalized by pre-rolls.” the TwitchCon.
Also, in terms of transmission opportunities, the platform wants to grow display ads faster than video ads.
This format could guarantee new channels to be discovered and that there is no advertising that drives people away from the platform or changes their streamer.
The manager also mentioned about the 70/30 contracts with content creators, changes that have made streamers doubtful of continuing to stream there, since these types of contracts were reserved for certain creators, but the application ensures that “it is not viable in the long term.”
“The thing to understand here is that Amazon hopes that Twitch can prosper financially as an independent and sustainable business,” Minton said.
The manager stressed that currently, the money that the streaming platform receives is to pay for its own servers, hence the rush to make changes to make it more independent.
This social network is not the only one that is working on changes for its users, because this 2023, WhatsApp indicated that it will arrive with various functionsas an example, using the instant messaging platform on two smartphones, and which is already thought of as the most anticipated novelty by all its users.
All this comes as technology companies know that if they don’t evolve their systems they won’t attract more new users.
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