The young Instagram and Tiktok star embodies the main character of this film co-produced by Jamel Debbouze.
From smartphone screens to those in dark rooms. The film Under the stars, to be discovered this Wednesday, features the influencer-star Just Riadh in his first major role in the cinema. That of a kid brought up in homes and determined to shine in the very competitive world of pastry.
This feature film by Sébastien Tulard, co-produced by Jamel Debbouze and Laurence Lascary, is inspired by the true story of Yazid Ichemrahen, who became a figure in French pastry after a childhood and adolescence spent between homes and nursing homes. welcome.
internet star
For the occasion, Just Riadh abandoned the pseudonym under which 12 million subscribers (cumulating Youtube, instagram And TikTok, not counting Snapchat) know him. It is his real name, Riadh Bélaïche, which is displayed on the poster of the feature film.
Present on social networks for years, the 24-year-old young man has won the loyalty of thousands of fans who follow his slices of life on Youtube or his humorous sketches on Tiktok.
His presence on the web has earned him several forays into the field of fashion with participation in campaigns for Puma or Paco Rabanne. It was also sacred influencer of the year 2022 by the Marketing Influencer Strategies Grand Prize.
“I ate a lot of walls”
But just like the character he embodies, he has been trying for a long time to find a place for himself in a very closed sector. Because the young man has been running castings for four years, coming up against his image as an influencer:
“I ate a lot of walls, I was often told no because I had this label of a guy who makes videos,” he explained to BFMTV. “For (cinema people), it’s hard to project yourself.”
Something to strengthen his determination: “We had to continue, always believe in it. I had a little pressure, but it was good pressure. To prove that I was capable of doing that. And deep down inside, I knew it.”
Whether Under the stars marks his first big role in the cinema, it is not the first time that Just Riadh takes on the role of actor. He made small appearances in films good behavior And Beautiful beautiful beautiful. He also participated in season 2 of Lol: who laughs, comes outPrime Video’s celebrity game.
