A boost in sales is projected in the retail sector for ‘Valentine’s Day’, although the dynamism of the campaign is less than expecteddue to seeking violent protests in our country.
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“There is more caution with purchases and for this February 14th They will be more thoughtful because there is also concern for the basic food basket, for basic necessities. We estimate that the average cost to buy gifts it will be between 100 to 150 soles, lower figure than previous years”said Leslie Passalacqua, President of the Retail and Distribution Guild of the Lima Chamber of Commerce (CCL).
Will this ‘Valentine’s Day’ campaign bring sales growth?
passalacqua estimated that sales would maintain a growth of 3%, similar to those of 2022, and the boost will come from e-commerce (online channel) since Sales in physical stores (where they were also carried out in advance) are affected by the protests in some regions.
At the same time, he considered that to recover some of the lost sales these weeks, heMost operators are presenting discounts from 50% to 70%.and will expand promotions.
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What are you looking for to give for Valentine’s Day?
Regarding consumer demand, to spend this day with your partner or friends, it is going towards flowers, fashion, chocolates, perfumes, jewelry, stuffed animals, outings and romantic dinners.
Spencer Friedman, general manager of Rappi Peru and Ecuador, added that “The purchase of gifts occurs even during the same day of celebration.”
Besides. estimates that gift orders with delivery applications will increase by up to 70% on these dates compared to a traditional day.
And in terms of spending, its projection is similar to that indicated by Leslie Passalacqua: close to 150 soles, for flower shops, fashion, fun as a couple and beauty as the categories with the greatest demand; although technology and sexshop are also growing.
In the malls, the most searched for these days and the same February 14th it will be entertainment and restaurants. as well as accessories, jewelry, perfumery, flowers. Clothes and shoes.
What are you looking for the most at this time?- The movement of commerce is growing, although with less dynamism due to the situation in the country. (Isabel Medina / Pressfoto Freepik / Trome)
Know that:
- The tourism sector, including hotels and restaurants. is the most affected.
- the florists they expect to triple orders (compared to regular days).
- The ‘malls’ they expect to exceed 500 million in sales (initial projection was 620 million), according to the Association of Shopping Centers of Peru.
- For celebrations at home: Delivery orders would double that of other days (breakfasts, fast food, dinners, liquors, etc.)
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