The German manufacturer unveiled the ID.7, its large electric sedan, on Monday. A strategic model for this fifth member of VW’s electric range.
An important moment in Volkswagen’s strategy: this Monday, the German brand unveiled the ID.7, its first large zero-emission sedan. A symbolic model in the race for electric as it symbolized the success of the master stallion Tesla. After the ID.3, ID.4, ID.5 and ID Buzz, the German brand expects a lot from this fifth 100% electric model. The ID.7 embodies the car that must walk on the flowerbeds of Tesla.
Hence the Hollywood show organized this Monday by Volkswagen. Live from Berlin, Paris, Amsterdam, Birmingham, Stockholm, but also Shanghai or New York, VW’s message is clear: the group is fully committed to its conversion and the ID.7 is spearheading it.
For long journeys
“It’s a global launch and we are very proud to participate in this global event in France at the same time as China, Berlin or London”, confides to the microphone of BFM Business Xavier Chardon, CEO of Volkswagen France.
“The ID7 deserves this treatment, for us it really is an acceleration of our electrification”, continues Xavier Chardon.
The goal is clearly to become a leader. “Today, just as we have a thermal vehicle portfolio tomorrow, if we want to be successful in electric, we must also offer different types of vehicle to customers and that is typically a car for long journeys. . This is the role that the ID7 plays”.
A priority market: fleets
“Tesla has done a remarkable job and that’s very good because it challenges us, but with 500,000 IDs sold worldwide, we can also show that VW is also there, very present. In just 3 years, we launched the ID3 , the ID.4, the ID.5 and the upcoming ID.7 sedan,” says Gerrit Heimberg, Volkswagen brand director in France.
The iD.7 will be marketed from the start of the school year, with an opening of orders in September, for an arrival at distributors in November. With simultaneous marketing in Europe, Asia and North America. Its price: between 60 to 65,000 euros. Volkswagen is targeting a targeted market as a priority: that of fleets. The brand estimates that it should make 60% of its sales to businesses.
